1.

Identify the titles of the

movies
2. Analyze the different
goals
z the speakers
wanted to convey
based on your
observation.
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Two-way process of reaching mutual
z

understanding, in which participants not only

exchange (encode-decode) information, news,
ideas and feelings but also create and share
meaning. In general, communication is a means of
connecting people or places.
Read more: http://www.businessdictionary.com/definition/communication.html
COMMUNICATION
z IS: COMMUNICATION
INCLUDES:
• A two-way process
• Conferring
• An exchange of knowledge and
thoughts, feelings or experiences
ideas
• Giving advice and
• A mutually accepted commands
goal or direction.
• Asking questions
 FOUR MAIN GOALS OF COMMUNITATION
z

 To Inform – you are providing information for use in

decision making, but aren’t necessarily advocating a course
of action.

 To request – ask for a specific action by the receiver.

 To persuade – to reinforce or change a receiver’s belief

about a topic and, possibly, act on the belief.

 To build relationships – some messages you send may

have the simple goal of building good-will between you and
the receiver.
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PRINCIPLES OF COMMUNICATION
z
The message must contain all facts needed for desired
reaction.
There must be clearness in terms of thought and
expression
The message must be to the point and all unnecessary
words must be eliminated
One must communicate in a friendly and polite manner
All facts, words, language, information of the message
must be accurate
The message to be communicated must be specific and
not vague
One must understand the emotions and sentiments of the
receiver
 Elements of Communication Process
z

1. Sender
• He is the person who sends his ideas to another
person. For example, if a manager wants to inform
his subordinates about the introduction of a new
product, he is the sender.

2. Message
• The idea, feeling, suggestion, guidelines, orders or
any content which is intended to be communicated
is message. For example, message is the
introduction of new product.
 Elements of Communication Process
z

3. Encoding
• It is the process of converting the idea, thinking or
any other component of message into symbols,
words, actions, diagram etc.

4. Media
• It is the medium, passage or route through which
encoded message is passed by the sender to the
receiver. There can be various forms of media-face
to face communication, letters, radio, television, e-
mail etc.
 Elements of Communication Process
z

5. Decoding
• It means translating the encoded message into
language understandable by the receiver.

6. Receiver
• He is the person to whom the message has been
sent. For example, subordinates are receivers.

7. Feedback
• It is the response by the receiver. It marks the
completion of the communication process.
 Elements of Communication Process
z

8. Noise
• It is the hindrance in the process of communication.
It can take place at any step in the entire process. It
reduces the accuracy of communication
Communication Process
z

Encoding

Media

Noise

Feedback
The Tao of
z Communication:

Balanced Exchanges
Yin

Yang
 COMMUNICATION is a
z
balance of sending and
receiving information.
When the message is
effectively conferred by the
sender and fully received and
comprehended by the receiver,
excellent communication has
occurred.
This balance can be visualized
with the Yin/Yang symbol.
The Tao ofzCommunication:
Balanced Exchanges
Receiving: The Yin of Communication

Good communication is not about clever techniques, it is about

sincere understanding.

Learn to listen. Show people that their thoughts and insights

are important to you. Use silence to encourage other people to
talk. Silence, listening and caring about the answer is a great
conversation skill. Strive to understand others. Put yourself in
the other person’s shoes and try to see things through his or
her eyes. Learn to listen to body language and emotions and to
hear what is not being said.
The Tao ofzCommunication:
Balanced Exchanges
Sending: The Yang of Communication

Learn how to communicate effectively your ideas to others. To

speak effectively, avoid both too little and too much
communication. Break complex messages into parts and
explain the relationship of the parts.

Focus is everything. Don’t dilute your message. Don’t cloud

the main issue by insignificant information
The Tao ofzCommunication:
Balanced Exchanges
PURPOSE FORMS
(Why?) (How?)

Yin(Receiving) Yang(Sending) Yin(Receiving) Yang(Sending)

• Learning • Educating • Listening • Speaking
• Understanding • Persuading • Watching • Showing
• Being inspired • Inspiring • Reading • Writing
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