Caramella Fondente

(Chocolate Cream Cake)

AGENDA:
EXECUTIVE SUMMARY

BUSINESS OVERVIEW

MANAGEMENT TEAM

FINANCIAL DATA
 Objectives:
• To establish a well-organized
presentation containing major points of
the topic.

• To provide information about the

product that are efficient and effective.

• To be able to make investments.

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 Executive Summary
Caramella Fondente is an ice cream cake dessert located
in University Of Cebu-Banilad. The entrepreneurs are considered to
be manufacturer since they will be the one to make the product.
Caramella Fondente will truly hold to its vision of being a
new concept that Filipinos will surely love to eat. As Philippines
known to be a dessert loving, it leads to a wide idea of launching a
product that could make Filipino people have an affinity for sweets.
It also hope to become popular in any places in the Philippines as
well as in other known countries that could possibly grow its
potential to the market.
Aims to have investment by the following investors that
could possibly make the product’s potential more efficient and
effective. Through a philosophy of “nothing but the best” regarding
both product and service, Caramella fondente will establish itself as
an exceptional dessert.
 Business Overview
 Product’s name Innovated from the  Sweets increase our
derived from a two famous deserts production of the
Spanish word of such as Ice Cream and so called hormone
chocolate which Chocolate Cake. It is a of happiness. Thus,
means “Caramella” cold sweetened food the taste of
while an Italian which is flavored with sweetness is the
word of fudge/cake chocolate. ultimate comfort
means “Fondente” food for Filipinos.
that means soft and (Gorka, E.)
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sugary sweet.
 Business Overview
 The product  The product will  Providing good
provides be sold at a quality customer
affordability and it cheaper price of service to the
is viable in the P18.00 per cup target market
market where in and the could possibly
students, teachers, entrepreneur attract their
and staffs are the make sure that attention
target market. the quality of the
product is
appreciable.
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Meet the Team!
MERCHANDISER

COOK

SELLER 1

SELLER 2

CARAMELLA FONDENTE
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