Presentation Toolkit

Presentation Toolkit
Title of Presentation
Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Title goes here
to two lines (Arial, 36pt, white)
Subtitle (Arial, 24pt, white)
Headline (Arial, 32pt, Nielsen blue)
• Text (Nielsen gray); bullets (Nielsen blue)
– Level two
– Level three
Callouts or other salient information here (Arial, Nielsen gray)

3
Source: white, 8pt

Key finding or main point
Title of chart or graph (Arial, 20pt, Nielsen gray)
Key finding or main point
• A call-out or further explanation if necessary (Arial, 16pt, Nielsen gray)
• Here’s another one
The Basics: Using text
Charts, Graphs and Tables
Bar charts
Clustered bar charts
Stacked bar charts
10
Index bar graphs
11
Hurricane charts
Title of chart Title of chart
12
Line graphs
13
13
Pie charts
14
Scatter plot graphs
15
Tables
Reach
Media Impressions Frequency Against Target GRP
(e.g. F18-24)
TV 2,000,000 2 20% 40
Facebook 1,500,000 2 18% 36
Online Media X 750,000 1 10% 10
Online Media Y 850,000 1 12% 12
16
Text Layout
17
Small list or agenda
1 Captures data from all sources
2 Measures people not computers, browsers, devices
3 Enables cross-media measurement
4 Consistent market-wide rules ensure a level playing field
5 Accurate representation of ad inventory and audiences
18
Content sections
This is a headline This is a headline
This is some text. This is some text.
This is some text.
This is some text.
This is some text.

‘10 ‘11 ‘12
19
Content sections

This is some text. This is some text. PICTURE PICTURE
•This is some text.

‘10 ‘11 ‘12
20
Concept flow
This is a headline This is a headline This is a headline
This is some text. This is some text. This is some text.
21
Concept flow
Main call-out
Segment 1
Segment 3 Segment 4 Segment 5
Segment 2
Activation and on-going measurement

are keys to realizing value from any
segmentation
22
On Shelf Availability
• While industry has conducted numerous

benchmarking studies, the issue has been
lack of systematic on-going measurement
• KIDS will now incorporate a broad based

On-Shelf- Availability reporting capability
driven by Nielsen’s OSA and Baseline
models
• Will allow us to track on shelf availability

and establish benchmarks across retailers
23
Key point
This is some text. This This is some text. This This is some text.
is some text. This is is some text. This is some text…
some text.
● Bullet point …This is some text.
● Bullet point This is some text.
● Bullet point
This is some text.
● Bullet point
● Bullet point This is some text.
● Bullet point
2007–2008 2009–2010 Today
24
Icon Library
25
Watch
AUDIENCE CROSS-PLATFORM EXTENDED SCREEN MOBILE
ONLINE OPERATING SYSTEM OVER THE TOP PROGRAMMING

EFFECTIVENESS
SOCIAL MEDIA TABLET TV WATCH 26
Watch
APPS CONNECTED DIRECT RESPONSE/

SERVERS CLICKS
ENGAGEMENT GENERIC REPORT GRP
PLAN SERVER TECHNOLOGY ACCESS 27
Buy
ASSORTMENT/ BRAND/PORTFOLIO BUY E-COMMERCE GENERIC REPORT

AVAILABILITY
GROWTH & DEMAND PRICING PRODUCT/CATEGORY RETAIL (CPG) RETAIL (NON-CPG)
SCANNING PANEL SEGMENTATION SHOPPER STORE SUPPLY CHAIN

28
WATCH/BUY ADVERTISING ADVERTISING DATA
EFFECTIVENESS ROI
GLOBAL INNOVATION INTEGRATED

SOLUTIONS
MARKETING NEUROMARKETING 29
PERFORMANCE
Business Concepts
ALIGNMENT COMPARISON CONSULTING CONTENT CORE BUSINESS
DAY TO DAY DEADLINES FINANCIALS GAP

PLANNING
30
Business Concepts
IDEAS IDEATION/ IMPACT INFLUENCERS INFORMATION

DEVELOPMENT
MEASURE PLAYBOOK REAL-TIME SOLVING
31
Business Concepts
SOLVING ISSUES TACTICS TEAMWORK
TOOLS/ WASTE REDUCTION WORKSHOPS

SKILL SET
32
Corporate Social Responsibility
DIVERSITY EDUCATION GIVING/

PARTERSHIP
HUNGER & NUTRITION SUSTAINABILITY VOLUNTEERING
33
Values and People
EMPOWER INTEGRATED JUSTICE LEADERSHIP

GROWTH
LOYALTY OPEN PEOPLE SIMPLE
34
Image
caption goes
here
35
Alternative
divider #1
Click to edit subtitle style
36
Alternative
divider #2
37
Alternative
divider #3
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Alternative
divider #4
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Alternative
divider #5
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Alternative
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Callouts or other salient information here (Arial, Nielsen gray)

Source: white, 8pt

Title of chart or graph (Arial, 20pt, Nielsen gray)

Title of chart or graph (Arial, 20pt, Nielsen gray)

Title of chart or graph (Arial, 20pt, Nielsen gray)

Title of chart or graph (Arial, 20pt, Nielsen gray)

Title of chart or graph (Arial, 20pt, Nielsen gray)

Title of chart or graph (Arial, 20pt, Nielsen gray)

Title of chart Title of chart

Facebook 1,500,000 2 18% 36

Online Media X 750,000 1 10% 10

Online Media Y 850,000 1 12% 12

1 Captures data from all sources

2 Measures people not computers, browsers, devices

3 Enables cross-media measurement

4 Consistent market-wide rules ensure a level playing field

5 Accurate representation of ad inventory and audiences

This is a headline This is a headline

This is some text. This is some text.

This is some text.

This is some text.

This is some text.

This is a headline This is a headline

This is some text. This is some text.

This is some text. This is some text.

This is a headline This is a headline

•This is some text.

This is a headline This is a headline This is a headline

This is some text. This is some text. This is some text.

This is some text. This is some text. This is some text.

This is some text. This is some text. This is some text.

This is some text. This is some text. This is some text.

Segment 3 Segment 4 Segment 5

Activation and on-going measurement

• While industry has conducted numerous

• KIDS will now incorporate a broad based

• Will allow us to track on shelf availability

2007–2008 2009–2010 Today

AUDIENCE CROSS-PLATFORM EXTENDED SCREEN MOBILE

ONLINE OPERATING SYSTEM OVER THE TOP PROGRAMMING

SOCIAL MEDIA TABLET TV WATCH 26

APPS CONNECTED DIRECT RESPONSE/

ENGAGEMENT GENERIC REPORT GRP

PLAN SERVER TECHNOLOGY ACCESS 27

ASSORTMENT/ BRAND/PORTFOLIO BUY E-COMMERCE GENERIC REPORT

GROWTH & DEMAND PRICING PRODUCT/CATEGORY RETAIL (CPG) RETAIL (NON-CPG)

SCANNING PANEL SEGMENTATION SHOPPER STORE SUPPLY CHAIN

GLOBAL INNOVATION INTEGRATED

ALIGNMENT COMPARISON CONSULTING CONTENT CORE BUSINESS

DAY TO DAY DEADLINES FINANCIALS GAP

IDEAS IDEATION/ IMPACT INFLUENCERS INFORMATION

MEASURE PLAYBOOK REAL-TIME SOLVING

SOLVING ISSUES TACTICS TEAMWORK

TOOLS/ WASTE REDUCTION WORKSHOPS

DIVERSITY EDUCATION GIVING/

HUNGER & NUTRITION SUSTAINABILITY VOLUNTEERING

EMPOWER INTEGRATED JUSTICE LEADERSHIP

LOYALTY OPEN PEOPLE SIMPLE

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