HISTORY OF

COSMETICS IN THE
PHILIPPINES
Anonuevo, Ma. Christine Jane G.
Soriano, Xybriz Tetriz C.
Torres, Thea Andrea F.
BS Cosmetic Science 4A
“100 Years of
Beauty in the
Philippines”
https://www.youtube.com/watch?v=
NIsAeFYZFXE
20th Century
1910 1920

1930 1940
1950 1960

1970 1980
1990 2000

2010
 1910
● Philippines is still emerging out of its
Spanish colonial era
● Researchers invested their time more on
indigenous men and women
● Makeup is still not present at this time
● Tribal tattoos were present at that time
alongside with their colorful tribal
accessories
● The natural skin color is brown or
“kayumanggi”
● No makeup
● Tribal Tattoos
● Skin tone is Brown or
“Kayumanggi”
● Colorful Tribal
Accessories
 1920
● Fernando Amorsolo had a lot to say about
how beautiful Filipino women are
● Simpler Pre-Colonial Women
● Pale skin is emblematic of health and
beauty
 ● Pale Skin
● Simple/Conservative
Clothing

Fernando Amorsolo’s “Dalagang Bukid”

 1930
● Precursor to the modern day beauty
pageant
● Inspired by the jazz age beauty
● Makeup was more refined
● Pencil thin eyebrows
● Heavy kohl eyeshadow
● Powder/Base lighter than the
actual skin color
● Vibrant shades of blush
● Vibrant shades of lipstick
● Extravagant accessories for the
hair and body
● Nails would often match the color
of the lipstick used
 1940
● Japanese Occupation
● Filipina images were viewed as
propagandistic and intimidating
● Eyebrows are thicker
and darker
● Powder/Base lighter
than the actual skin
color
● Vibrant shades of blush
● Bold lip color
● Hair is dark and
volumized/curly
 1950
● Actresses who are mestiza looking are more
prominent at this age
 Gloria Romero in
her youth

● Eyebrows are thick and arched

● Heavy foundation
● Pink colored blush for a more
youthful look
● Bold lip color
● Hair is dark in color and is either
worn up or worn down
● Traditional “Maria Clara” dress is
worn during the 1950s. Some even
carry a fan or “pamaypay”
 1960
● American occupation
● Imelda Marcos’ hairstyle became famous
● Emphasized light skin to look fresh and
young
● Eyebrows are naturally
thick and dark
● Long lashes
● Light or nude lip color
● Hair is tied up
 1970
● Rise of disco
● Fashion trend was filled with vibrant and
loud colors
● Eyebrows are dark and thick
● Heavy eye makeup
● More emphasis on the cheeks
● Hair is teased
● Vibrant head pieces
● Extravagant accessories
 1980
● Filipino and American pop culture
● Makeup used were starting to be more
colorful
● Lip gloss became a trend
 1990
● Makeup was considered to be subtle and
natural looking
21st Century
 PRESENT
2010 DAY
 2010
● People are starting to accept and embrace
their natural skin tones
● Heavy eye makeup
● Use of blush and bronzer to further
accentuate the natural color of the
skin
● Bold or natural lip color
 PRESENT DAY
● K-Pop Beauty started to influence a lot of
Filipino people
● Focused more on natural and dewy
makeup look
● “Drunk Blush” and “Gradient Lips” became a
trend
● Faux Freckles also became a trend
 ● Bushy brows
● Base with a dewy
finish
● Lip tints/Cream blushes
are used to achieve the
drunk blush look
● Lip colors are either in
reds, pinks or nudes

Raiza Contawi a famous Youtuber

 SOURCES
https://www.enhancementscosmeticsurgery.com/history-
perception-beauty-philippines
https://lifestyle.inquirer.net/193706/watch-cuts-100-years-of-
beauty-philippines/

https://www.youtube.com/watch?v=NIsAeFYZFXE
https://www.youtube.com/watch?v=r1HAydWAWcA