ENGRO FOODS

PRESENTED BY;
ZIYAD BIN BASHARAT
Engro Corporation
Introduction
 Engro Corporation Limited (formerly known as .Engro Chemical Pakistan
Limited.) is one of the largest industrial corporations in Pakistan It operates in
various sectors .They have following subsidiaries.
 ENGRO FERTILIZERS
 ENGRO FOODS
 ENGRO POLYMERS
 ENGRO ENERGY
 ENGRO VOPAK
 ENGRO PETROCHEMICALS
 ENGRO TELECOMMUNICATION
 ENGRO POWER SERVICE LIMITED etc
CONT.

 It is a public sector company listed on KSE.

 The current share market price of Engro Corporation Limited, as of october
21, 2019 is PKR 285/- per share.(psx)
 It start is operation in 1957 as an Esso/Mobil joint venture.
 in first half of 2018, engro earned a pat(profit after taxes) of 11055 million
i.e. with a 65% growth rate
 revenue of 2018 1h was 71733 million with a growth rate of 37%
 ENGRO FOODS LTD
.Introduction
 Engro Foods Limited was formed as a wholly owned subsidiary of Engro
Corporation in 2005.
 Market share of engro foods is 39%. (according to JS Global research).
 The current share market price of Engro foods Limited, as of october 21, 2019 is
PKR 52/- per share.(psx)
 Engro foods faced a massive decline in their sales ( 83.18%) due to increase in
price of milk powders, tea whiteners and rupee devaluation.
1. OLPERS MILK.
2. OLPERS CREAM
3. TARANG
4. OMORE
5. OLFRUTE
ENGRO FOODS HISTORY

 The plant of Engro Food Limited is located at Sukkur on 23 acre land, has the raw milk
reception capability of 300,000 liters per day and UHT milk capacity of 200,000 liters per day.
 The plant has been established at a cost of Rs. 1 billion which provides direct employment to
750 people. Engro Foods has entered the Food business through milk processing and sale with
the company’s vision to pursue growth opportunities based on country fundamentals and own
strength. It also positions the company to leverage its corporate social responsibility
initiatives and work closely with rural communities to promote integrated farming and
livestock development. This effort is expected to play a pivotal role in poverty alleviation and
improving livelihoods of the poor in the milk collection areas. The dairy processing plant is
situated at Rohri&Sahiwaal.
 GEA TDS has recently completed a Euro 3 million milk processing plant for Engro Foods in
Pakistan. It is one of the biggest plants of its kind in Pakistan and the first ever in the Sahiwal
region. The commissioning of the plant was completed in just 2 months and operation started
by end December 2007.
 The plant supplies the region around Sahiwal with 250,000 liters of low fat milk
OFFICES

 The head office of Engro Foods is located near Sea View ,karachi. There
regional head offices are in :
 Lahore
 Multan
 Rawalpindi
 Peshawar
 Gujranwala
ENGRO WELFARE WORKS

 engro foundation: network of facilities throughout pakistan, schools,

hospitals, snake bite camps etc.
 i am the change: initiative of facilitating, rewarding and highlighting change
agents in the field of education, healthcare and livelyhood
 more like sarhad support program and much more
MARKET SEGMENTATION

 Demographic Segmentation
 Psychographic Segmentation
 Behavioral Segmentation
Strengths:

 Good relationship with farmers.

 Positive response from customers.
 Strong consumer and product research.
Weaknesses:

 Engro food is not having it’s own dairy forms. Company gets milk from
farmers.
 Engro foods totally depends on the Tetra Packs for the packing of their entire
dairy products.
 Engro foods have 34 out of 40 milk collection centers are located in punjab,
whereas its major milk processing facility is situated near sukkhur(Sindh)
COMPITETORS

 Nestle
 HFL
 unilever
 Nirala
 Dairy Crest
 Other than the brand mentioned above Olper’s also faces an indirect
competition from the local milkman the GAWALA.
WARE HOUSES

 There are 3 warehouses of olpers:

 Sukkur warehouse (having a capacity of 1.6 million liters with a daily average
dispatch of 350,000 liters & a pallet capacity of 2000.)
 Sahiwaal warehouse (having a capacity of 4 million liters with a daily average
dispatch of 400,000 liters & having a pallet capacity of 5000.)
 Rawalpindi warehouse
DISTRIBUTION NETWORKS

 ENGRO focus on every major city of Pakistan.

 All the transportation is outsourced. They have 350 distributors across
Pakistan.
 According to the distribution, Pakistan is divided into three geographical
zones and then in further Regional Sales Offices.
 North Zone o Rawalpindi. o Peshawar.
 Central Zone o Lahore o Gujranwala o Multan
 South Zone o Karachi o Hub o Punj gur o Nawab shah
PRODUCTION PROCESS of olpers
 1. MILK PROCESSING: The milk from buffalos and cows is collected into metal cans,
which are then emptied into tanks, form these tanks milk after chilling to 4-5 ºC is
transported to dairy plant in isolated tanks for further processing. At the dairy
plant milk is tested for quality and milk that meets the quality parameters is again
chilled and pumped into chilled holding tanks, then cleaned (either by being
filtered or centrifuged) before Pasteurization followed by standardization/toning
and homogenization and then transferred to another holding tank to await further
processing. The further processing might include Ultra High temperature (UHT)
and aseptic filling or drying to make dried milk.
 2. STANDARDIZATION AND TONING Standardization of milk involves the adjustment
of the fat content of milk, or a milk product, by addition or removing of cream, or
skim milk as appropriate, to obtain a given fat contents, while toning refers to
adjustment of SNF contents of milk by reconstitution of milk powder in it. In EFL
both these processes are used simultaneously
 3. PASTEURIZATION: Pasteurization can be defined as "The heating of every
particle of milk or milk product to a specific temperature for a specified period of
time without allowing recontamination of that milk or milk product during the
heat treatment process."
Cont.

 4. HOMOGENIZATION: It is a mechanical treatment of the fat globules in milk

brought about by passing milk under high pressure through a tiny orifice, which
results in a decrease in the average diameter and an increase in number and
surface area, of the fat globules. The net result, from a practical view, is a much-
reduced tendency for creaming of fat globules.Other advantages of
homogenization include a richer flavor and possibly increased digestibility. 5.
ULTRA HIGH TEMPERATURE (UHT) AND ASEPTIC FILLING The term sterilization
refers to the complete elimination of all microorganisms. The food industry uses
the more realistic term "commercial sterilization"; a product is not necessarily
free of all microorganisms, but those that survive the sterilization process are
unlikely to grow during storage and cause product spoilage. Milk can be made
commercially sterile by Ultra high temperature (UHT) where milk is heated to 136
to 140 ºC for 3-4 seconds. This milk is then packaged aseptically in specially
designed multilayer containers. The heat treatment and packaging allow this milk
to be stored at room temperature for extended periods of time. Ultra high
temperature processing may cause some loss of foliate, vitamin C (which is
already low in milk), vitamin B12, and thiamin.