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    Gojek Analysis

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    jibrildewantara
    Pak Rahman was a driver for Gojek in Indonesia. Gojek provided positive social impacts by opening up new job opportunities, especially for those in the grassroots community, and by encouraging a cashless society through connecting small businesses to online customers. However, Gojek's predatory pricing could disrupt traditional businesses and customer price references. Policymakers should adjust regulations to adapt to the sharing economy represented by Gojek, such as policies around pricing and driver incentives, in order to leverage Gojek's potential while avoiding possible pitfalls like an unsupportive regulatory environment.

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    Gojek Analysis

    Uploaded by

    jibrildewantara
    31 views8 pages
    Pak Rahman was a driver for Gojek in Indonesia. Gojek provided positive social impacts by opening up new job opportunities, especially for those in the grassroots community, and by encouraging a cashless society through connecting small businesses to online customers. However, Gojek's predatory pricing could disrupt traditional businesses and customer price references. Policymakers should adjust regulations to adapt to the sharing economy represented by Gojek, such as policies around pricing and driver incentives, in order to leverage Gojek's potential while avoiding possible pitfalls like an unsupportive regulatory environment.

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    Gojek Analysis

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    Pak Rahman was a driver for Gojek in Indonesia. Gojek provided positive social impacts by opening up new job opportunities, especially for those in the grassroots community, and by encouraging a cashless society through connecting small businesses to online customers. However, Gojek's predatory pricing could disrupt traditional businesses and customer price references. Policymakers should adjust regulations to adapt to the sharing economy represented by Gojek, such as policies around pricing and driver incentives, in order to leverage Gojek's potential while avoiding possible pitfalls like an unsupportive regulatory environment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    31 views8 pages

    Gojek Analysis

    Uploaded by

    jibrildewantara
    Pak Rahman was a driver for Gojek in Indonesia. Gojek provided positive social impacts by opening up new job opportunities, especially for those in the grassroots community, and by encouraging a cashless society through connecting small businesses to online customers. However, Gojek's predatory pricing could disrupt traditional businesses and customer price references. Policymakers should adjust regulations to adapt to the sharing economy represented by Gojek, such as policies around pricing and driver incentives, in order to leverage Gojek's potential while avoiding possible pitfalls like an unsupportive regulatory environment.

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    © All Rights Reserved
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    of 8

    The Story of Pak Rahman

    Palmerah Station 2013 Palmerah Station 2019


    THE IMPACT OF GOJEK

    Social and Economic Consequences


    Group 2
    • To Nadiem, GOJEK was an app that unlocked the informal economy
    in Indonesia,. Do you agree? What are the positive social impact of
    GOJEK? What are the negative?
    • How should policy makers leverage the potential of sharing economy
    disruptor like GOJEK? How should they deal with possible pitfalls and
    negative consequences?
    YES, We are agree...

    INCREASE STANDARD ENCOURAGE CASHLESS


    JOB OPPORTUNITIES
    OF LIVING SOCIETY

    Opening job opportunities for Go-Jek partners can earn more Connecting small businesses to
    the grassroots community- than the average earnings of customers through online
    coming from different levels of the people in their area platforms, minimizing cash
    people payments
    However,

    PREDATORY PRICING REGULATORY GAP ENCOURAGE LAZINESS

    Discourage people to do
    Traditional pricing method will be Government cannot catch up
    outdoor activities such as going
    difficult to compete with Go-Jek’s with the constant changes in
    out, walking, buying their own
    new pricing. It will also disrupt this innovation when making
    food, etc.
    customers’ reference price regulations
    Policymakers can leverage the potential of a sharing economy disruptor
    like Go-Jek by adjusting current policies and/or regulation to adapt with
    current condition. For example, regarding pricing and the drivers’
    incentive.

    The biggest consequence is that…

    If regulators have different perspective / point of view with Go-Jek, they


    can create policies/regulation unsupportive of GoJek’s future initiative
    resulting in pitfalls for both parties.
    THANK YOU

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