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  • Milestones of Business

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    Saad Mohamed Iqbal
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    The McDonald brothers moved to California seeking new opportunities and opened drive-in restaurants after failing in the movie business. In 1948, they introduced their Speedee Service System featuring 15 cent hamburgers, streamlining operations and greatly increasing the restaurant's success, leading them to begin franchising their concept. Ray Kroc's original vision was for 1,000 McDonald's restaurants solely in the US, but the company grew and expanded internationally beginning in 1967, opening in Canada and Puerto Rico, and today has over 36,000 restaurants across over 100 nations, with their most recent opening in Kazakhstan in 2016.

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    The McDonald brothers moved to California seeking new opportunities and opened drive-in restaurants after failing in the movie business. In 1948, they introduced their Speedee Service System featuring 15 cent hamburgers, streamlining operations and greatly increasing the restaurant's success, leading them to begin franchising their concept. Ray Kroc's original vision was for 1,000 McDonald's restaurants solely in the US, but the company grew and expanded internationally beginning in 1967, opening in Canada and Puerto Rico, and today has over 36,000 restaurants across over 100 nations, with their most recent opening in Kazakhstan in 2016.

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    12 views3 pages

    Milestones of Business

    Uploaded by

    Saad Mohamed Iqbal
    The McDonald brothers moved to California seeking new opportunities and opened drive-in restaurants after failing in the movie business. In 1948, they introduced their Speedee Service System featuring 15 cent hamburgers, streamlining operations and greatly increasing the restaurant's success, leading them to begin franchising their concept. Ray Kroc's original vision was for 1,000 McDonald's restaurants solely in the US, but the company grew and expanded internationally beginning in 1967, opening in Canada and Puerto Rico, and today has over 36,000 restaurants across over 100 nations, with their most recent opening in Kazakhstan in 2016.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    Milestones of Business

    The McDonald Brothers


    Mac McDonald and his brother moved to California to seek
    opportunities they felt unavailable in New England. Failing in
    the movie business, they subsequently proved successful in
    operating drive-in restaurants. In 1948 they took a risk by
    streamlining their operations and introducing their Speedee
    Service System featuring 15 cent hamburgers. The restaurant’s
    success led the brothers to begin franchising their concept—
    nine becoming operating restaurants
    Going Global
    Ray Kroc’s vision was that there would be 1,000 McDonald’s
    restaurants solely in the United States. Yet, McDonald’s
    continued to grow and expand into international markets
    beginning in 1967 opening in Canada and Puerto Rico. Today,
    the company has over 36,000 restaurants in over 100 nations.
    The most recent opening in Kazakhstan in 2016.
    A Brief History of McDonalds

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