WINDA PUTRI P.

0108011910006
MARIETTA DWIKE 0108011910008
DANNY TEJO S. 0108011910023
IVANA TANJUNG 0108011910024
REGINA
Overview GOOGLE
• Founded in 1966 by Larry Page and
Sergey Brin, with its headquarters in
Mountain View, California in a
campus called Googleplex
• Runs over 1 million servers in data
centres around the world and
processes over one billion data
requests everyday
• Turnover in excess of $30 billion and
employs more than. 25,000 people
worldwide
• Mission: To organize world’s
information and make it universally
accessible and useful.
• Has moved beyond being a mere
search engine.
- Pursued an aggressive policy of
acquisition, focusing mainly on small
venture capital-backed start-up companies.
Google Earth came out of the acquisition of
Keyhole in 2004, Google Voice out of the
acquisition of Grand Central in 2007.
Purchased YouTube in 2006, DoubleClick
in 2007.
- Has its own venture capital arm, Google
Ventures, which invested in some areas as
diverse as educational software and
biotechnology.
- Partnered with numerous organizations
such as Sun Microsystems, AOL,
MySpace, GeoEye, etc.
Corporate Entrepreneurship

▪ Flat, decentralized organization 9 Principles of Innovation

structure which is tightly 1. Innovation, not instant perfection
interconnected. Each individual in the 2. Ideas come from everywhere
team good contribution in
3. A license to pursue your dreams
accordance with her/his own role.
Morph projects, don’t kill them
▪ Encourages creativity in many ways.
4.

Google manages to build 5. Share as much information as you can

successFlat, decentralized 6. Users, users, users
organization structure which is tightly
7. Data is apolitical
interconnected. Each individual in the
team good contribution in 8. Creativity loves constraints
accordance with her/his own role. 9. You’re brilliant? We’re hiring
Market Strategy
Google has a low-cost, try-it-out,
experimental approach to new product
development. Google always wants its
products to be launched early and then
developed and perfected as it learns what
the market wants. Indeed, it is good to
always be the first to launch an innovative
product. However, there is a lack of
coherence in Google’s product development
strategy and a lack of rigor and urgency in
pushing through strategies as stated by
Charles Arthur (2011) in which Google’s
problem has been in focus and execution of
strategy.
Android vs Apple
Result
● Apple >> Jealously
guards its iPhone 55% of smartphones use the
operating system. Android operating system, 27%
● Android >> Open access use iPhone.

Manufacturers could use the

operating system free,
encouraging the development Quality is various due to lack of
of a wide range of phones. control.
Anyone can write apps for Android is more sustainable >>
Android. More inspirations and
innovations, also closer to its
5 users or customers
Business
Opportunities
- Android, Google expects income to come
from advertising, capitalizing on a user’s
location and mobile music service.
- Youtube and how to develop a business
model for it.
- Chrome web browser is being developed
into a whole PC operating system to
compete with Microsoft Windows and
already has contracts with Asus and
Samsung.
- Hosting office services ‘in the cloud’ –
selling computer applications like email and
word processing directly to business users.
Weakness and Challenge

- Lack of success in getting into

the social networking market, e.g.
Google Buzz and Wave.
- Lacks an antenna for sensing
how governments, companies,
people will react to its constant
innovations, e.g. Youtube.
- How to continue innovating
quickly and beating competitors to
the market, e.g. battle against
bureaucracy.
Thank you^