Mahaveer Institute of Technology & Science

Jadan

SEO

By Megha Sen
 Content
• INTRODUCTION
• TYPES OF SEO
• HOW SEO WORKS
• SEO BUILDING BLOCKS
– KEYWORD
– CRAWLER
– LINKS
• WHITE HAT
• BLACK HAT
 SEO
Search engine optimization
(SEO) is the process of
affecting the visibility of a
website or a web page in a
search engine's unpaid
results often referred to as
"natural," "organic," or
"earned" results.
 TYPES OF SEO
• OFF-PAGE
• ON-PAGE
 ON-PAGE SEO
On Page SEO is the science
of optimizing the contents of
a website such that it
becomes friendlier to the
search engines.
This technique includes the
optimization of texts,
images, tags, URL structure,
internal links, headers etc.
 OFF PAGE SEO
Off page SEO refers to
techniques that can be used
to improve the position of a
web site in the search
engine results page
(SERPs). Many people
associate off-page SEO with
link building but it is not only
that.
 SEO Optimization Categories
• Keywords
– Keyword selection and
keyword-rich text
• Crawler
– A crawler-friendly site
navigation scheme
• Links
– Link popularity
 WHITE HAT SEO

In search engine optimization (SEO) terminology,

white hat SEO refers to the usage of optimization
strategies, techniques and tactics that focus on a
human audience opposed to search engines and
completely follows search engine rules and
policies.
 BLACK HAT SEO

In search engine optimization (SEO) terminology,

black hat SEO refers to the use of aggressive SEO
strategies, techniques and tactics that focus only
on search engines and not a human audience, and
usually does not obey search engines guidelines.
BLACK HAT VS WHITE HAT
THANK YOU