Today’s lesson

Learning Objective:
To investigate how more subtle (not immediately obvious)
persuasive techniques can be used effectively in speeches.

Learning Outcomes:
Best: Find precise and subtle examples of techniques and begin to make
considered links between the use of technique and the topic being discussed.
Better: Find relevant but mostly subtle examples of techniques and make
confident comments about how techniques are used effectively.
Good: Find relevant examples of techniques and begin to comment on how they
may be used effectively.
Emma Watson’s HeForShe Initiative

Recently, actress Emma Watson made a speech to the UN outlining her ideas for a HeForShe
movement, inviting men to feel involved in feminism and understand that feminism supports
men too, as well as their female relatives and friends.

http://edition.cnn.com/videos/world/2014/09/22/sot-emma-watson-un-heforshe-feminist-
speech.united-nations/video/playlists/emma-watson-equality/

Read along with the speech transcript as you are listening.

How does Emma Watson appeal to her audience?

Listen to her words and how she delivers the speech.

 What have you learned?

1. What is feminism?

2. Why is feminism still relevant?

3. What was Emma Watson’s speech about?

All consider themselves to be feminists!

 Feminism Key Terms
Feminism – The theory of equality
between men and women.
Patriarchy – The idea that society
is run by men for men.
Pay Gap – The fact that women
are paid less than men, often for
doing the same job.
Stereotyping – The process of
assuming someone will be a
certain way
 Which of the following persuasive techniques
are used the most in the speech?
Personal pronouns
Exaggeration
Rule of three/Repetition In pairs, look for and
Statistics highlight examples of
Use of expert opinion/quotations
the technique you
Alliteration
have been assigned.
Description
Emotive Language
Rhetorical Questions
 Persuasive Technique
The techniques you have looked at are all perfectly relevant techniques
to discuss in an analysis.
However, to add sophistication to our analysis and writing, we need to
be on the look out for more subtle techniques as well – the techniques
that are not immediately obvious.
Learning Objective: To investigate how more subtle persuasive techniques can be used
effectively in speeches.

Can you spot any persuasive

techniques here?
I was appointed as Goodwill Ambassador for UN Women six months
ago. And, the more I spoke about feminism, the more I realized that
fighting for women’s rights has too often become synonymous with
man-hating. If there is one thing I know for certain, it is that this has to
stop.
Learning Objective: To investigate how more subtle persuasive techniques can be used
effectively in speeches.

What about now?

I was appointed as Goodwill Ambassador for UN Women six months

ago. And, the more I spoke about feminism, the more I realized that
fighting for women’s rights has too often become synonymous with
man-hating. If there is one thing I know for certain, it is that this has to
stop.
Learning Objective: To investigate how more subtle persuasive techniques can be used
effectively in speeches.

And now?

I was appointed as Goodwill Ambassador for UN Women six months

ago. And, the more I spoke about feminism, the more I realized that
fighting for women’s rights has too often become synonymous with
man-hating. If there is one thing I know for certain, it is that this has
to stop.
Learning Objective: To investigate how more subtle persuasive techniques can be used
effectively in speeches. 5 minutes 10 minutes

Pair Activity
• On your table is an A3 sheet with a section of the
speech printed in the middle.
Don’t Stop There!
• Using a felt tip (a different colour for each person
please – so I can see your joint efforts), annotate
the A3 sheet with comments about what is If you finish before the
persuasive about the sentences or phrases in bold. time is up, discuss with
• They might not all have names like ‘rule of three’ or each other which
‘exaggeration’ but you should make annotations examples are the most
that explain what is persuasive about them. and least effective and
• There are prompt sheets available but you can only why.
have these after at least five minutes discussion in
your pair. Write your notes down
on the sheet.
 Where do you think you are?
Learning Objective:
To investigate how more subtle (not immediately obvious)
persuasive techniques can be used effectively in speeches.

Learning Outcomes:
Best: Find precise and subtle examples of techniques and begin to make
considered links between the use of technique and the topic being discussed.
Better: Find relevant but mostly subtle examples of techniques and make
confident comments about how techniques are used effectively.
Good: Find relevant examples of techniques and begin to comment on how they
may be used effectively.
Learning Objective: To investigate how more subtle persuasive techniques can be used
effectively in speeches.

Now swap!
Swap your sheet with another pair who has looked at the
same section as you. HINT: there are numbers in the corners.

You have five minutes to read through the annotations and

add to, develop and extend their responses. 5 minutes
Learning Objective: To investigate how more subtle persuasive techniques can be used
effectively in speeches.

Peer assessment
Using the learning outcomes below, assess the other pairs’ work.
• Have they found precise and subtle techniques, or answered all the easy questions and
skimmed over the tougher ones?
• Are their responses relevant and have they commented on the effectiveness of techniques?

Write a strength and a target on the back of their sheet.

Learning Outcomes:
Best: Find precise and subtle examples of techniques and begin to make
considered links between the use of technique and the topic being discussed.
Better: Find relevant but mostly subtle examples of techniques and make
confident comments about how techniques are used effectively.
Good: Find relevant examples of techniques and begin to comment on how they
may be used effectively.