PRINCIPLES OF SPEECH

WRITING
 WHAT ARE THE PRINCIPLES OF
SPEECH WRITING?
•Writing a speech is far different
form writing an effective speech.
•It doesn’t just involve sharing what
you know about any topic and
inviting the audience to believe
your point.
 WHAT ARE THE PRINCIPLES OF
SPEECH WRITING?
1. Speech should be audience-centered
 you can deliver audience-centered speeches if
you keep your focus on your audience when
preparing your speech – tailoring the content to
their interest, desires, and needs, and this simply
means that everything starts with selection of a
good topic and considering the type of audience
that you have.
 WHAT ARE THE PRINCIPLES OF
SPEECH WRITING?
2. Speech should be well-planned and well-
outlined.
 aside from having a good topic, a speech should
follow a comprehensive outline as information to
invite the audience and keep them motivated to
listen.
 it should offer a complete menu-appetizer to
sizzle the eyes and ears to listen, main meals to
satisfy their hunger for information, and desserts to
end their cravings for more.
 THERE ARE 4 STEPS TO FOLLOW IN
WRITING A SPEECH:
1.Choosing the topic
 select a good topic
 consider your goal
if you wish to inform, instruct, persuade, or simply
entertain. Then, choose a particular topic to work
on.
 something that interests you and that you already
know something about.
 THERE ARE 4 STEPS TO FOLLOW IN
WRITING A SPEECH:
2. Analyzing the Audience
 in relation to the topic is the audience.
 adapt your speech to the audience’s interests,
needs, and expectations as well.
 consider their level of education, gender, income,
occupation, race, ethnicity, religion, geographic
uniqueness, and language.
 THERE ARE 4 STEPS TO FOLLOW IN
WRITING A SPEECH:
3. Sourcing the Information
 gather information about the topic.
 select relevant materials
 consider breadth, depth, relevance to the topic
and for the audience, and novelty to illustrate your
points, as well as the quality of the sources of your
information
 you may also share your experiences
 THERE ARE 4 STEPS TO FOLLOW IN
WRITING A SPEECH:
4. Outlining and Organizing the Information
 start with the keypoint that you want your audience
to remember.
 highlight the most important part of your speech by
giving a thesis statement and provide supporting
details.
 outline the speech following a specific pattern
depending on the type of speech.
PRINCIPLES OF SPEECH
DELIVERY
 WHAT ARE THE PRINCIPLES OF
SPEECH DELIVERY?
 effective speech delivery completes the hard
work of preparing it.
 it is important that the speaker be understood
and the goal of the speech be achieved.
 there should be a rapport between the speaker
and audience
 the speech should be conversational, in that the
audience should feel that you are talking with
them, not at them.
 CONSIDER THE FOLLOWING:
1. VOICE
- always remember to be understandable and vocally
expressive.
- do not talk too softly nor too quickly
- Be aware of your articulation and pronunciation
problems and address them properly.
- Express your feelings and emotions by changing pitch,
volume and rate, and reinforce meaning by stressing
some words.
 CONSIDER THE FOLLOWING:
2. BODY
- “actions speak louder than words”
- Your gestures mean a lot
- good vocal register is complimented with good eye
contact, facial expression, and gestures.
- always look at your audience eye-to-eye to ensure
rapport.
- Make the appropriate facial expressions with your
statement.
 CONSIDER THE FOLLOWING:

3. APPEARANCE
- Dress up properly
- Consider the occasion and the type of audience
that you have.
- first impression lasts.
- Your attire is as important as your speech so make
sure to dressed properly, but do not dress up
exaggeratedly.
PUBLIC SPEAKING
APPREHENSION
 WHAT IS PUBLIC SPEAKING
APPREHENSION?
- Is the fear of talking in front of people
- Commonly known as “stage fright”
- it may caused by physical, emotional or cognitive factors
- But it could be treated
- The secret to this problem is not to eliminate but simply to
manage apprehension.
- Be confident as if you know everything.
- Be sure of what you are saying and imagine that your
audience responds positively.
 TRY THE FOLLOWING:
1. Communication Orientation Motivation (COM)
- Approach public speaking as communication
rather than performance.
- when you see yourself communicating with the
audience, you will feel less nervous.
- When you see it as performance, you see the
audience as hypercritical, that you have to impress
them.
 TRY THE FOLLOWING:
2. Visualization Techniques
- Visualize yourself going through your entire speech
planning and presenting process successfully, you
are likely to be more successful when you actually
do deliver the speech.
- By visualizing themselves speaking effectively,
people seem to lower their general apprehension
and report fewer negative thoughts when they
actually speak.
 TRY THE FOLLOWING:
3. Cognitive Restructuring Techniques
- Control you fears and develop positive
attitude towards speaking in public.
- Practice writing down your statement and
read them aloud to yourself.
- This way you will be more comfortable saying
your speech and even assess if you have
speech problems.
 TRY THE FOLLOWING:

4. Integrate Skills in Preparing a Speech with Delivering

it.
- Skills training is based on the assumption that some of
our anxiety stems from not knowing how to put
together and present an effective speech.
- If we learn the processes and behaviors associated
with effective speech making, then we will less anxious
about doing it,
- In short, speech delivery is very much connected with
preparing it.
- It could help a lot if we personally draft the speech
and know exactly why and how it was constructed.