INTERNATIONAL BUSINESS MACHINES

About-
• Founded in 1991 Computing
tabulating Recording company
• Founders- Charles Ranlett Flint,
Thomas J. Watson
• IBM Is a multinational technology
and consulting corporation based
in Armonk , New York
• Produce and market computer
software and Hardware
• Also offers consulting services from
computers to nanotechnology
About-
• NICKNAMED *Big blue*
because of its blue logo ,letters
and uniform
• IBM receives 5000 patents
each year
• Top inventions
include:ATM,Hard disc
drive,Magnetic stripe
card,Relational databases and
the UPC
 • Its computers helped put
FACTS ABOUT IBM the first man on the
moon.
• Experts consider the
Simon brick phone to be
the first real smartphone.
• Five IBM employees won
the Nobel Peace Prize.
• It’s built machines
capable of beating some
of the world’s smartest
people.
• IBM’s early tech
innovations formed
today’s PC industry.
• It’s made more strides in
the health care industry
than any other tech
INFORMATION
• SERVICES-
Outsourcing.Consulting.Maneged
services
• Revenue-US $79.59 billion (2018)
• Operating income-US$13.21 billion
(2018)
• NET INCOME-US$8.72 billion
(2018)
• Number of employees-350,600
(2018)
Business Strategy
• IBM’s “Smarter Planet” strategy is
based on the idea that the next major
revolution in the global marketplace
will move the world’s organizations
toward using equipment
developments that generate
unprecedented amounts of data.

• Therefore, they will collect data from

industries such as banking, energy,
health care and retailing to help
businesses be more efficient,
productive, and responsive.
Relation to Mission and Values
• IBM’s values and mission both
focus on customer relationships
and being a leader in the industry’s
most advanced internet
technologies.

• Their business strategy reflects this

because it is their goal to ensure
that businesses will become more
efficient, productive and
responsive by using IBM’s most
advanced technologies.
Communicate Strategies
Proper Advertisements(Personal
Connections)
• Being adaptable (Versatility is key)
• Personal approach

Create Partnerships
• Be beneficial for the
communities, Cities,
Governments.
Benefits with society
• Made banking easier with the ATM
• Saved billions of dollars by saving
water
• Helped with traffic congestion
• Helped with the wastage of food
How employees of IBM Got
benefitted
• Opened up over 400,000 jobs for
people in over 200 countries
• The leading developer of new
business technologys
• Forbes magazine named IBM the
fourth most valuable brand in the
world
 Motivation Factors Index
Environmental needs – materials aspects or work, such as working conditions, work life
balance, money