ENVIRONMENTAL RESPONSIBILITY, CSR

AND GREEN CONSUMERISM

MADE BY:
HIMADRI BAL
SWADHIN MOHANTY
GANESWAR BARIK
SAMIR SAMARTHA
CHINMYA SAMANTRAY
SMARKI PANDA
PARTHASARATHI
SMARANIKA
Environmental responsibility
We have made a commitment to:
We have to respect the environment, making
rational use of natural resources and taking
steps to prevent pollution from the different
processes involved in our industrial operations.
Promote the sustainable use of raw materials
and natural resources. Introduce guidelines for
continuously improving our environmental
performance.
Introduce guidelines for continuous improvement
in their environmental performance.
Comply with the legislation in force on
environmental protection, as well as with other
voluntarily accepted commitments.
To promote, through on-the-job training, the
involvement of all our employees, individually
and on a group basis, in environmental
protection matters.
To cooperate with the responsible
Administrative Authorities and Agencies.
To carry out environmental protection
programmes.
To communicate and report on our
environmental management efforts.
Implement and maintain the requirements of a
Chain of Custody.
Avoid trade and purchase of illegally
extracted timber.
Implement and maintain a due diligence system
to prevent the purchase and sale of illegally
harvested wood and timber products
Environmental responsibility to corporate
social responsibility (CSR).

WHAT IS CSR?
Corporate social responsibility is essentially a
concept whereby companies/ORGANISATIONS decide
voluntarily to contribute to a better society
and a cleaner environment.
↓
Corporate Environmental Responsibility (CER)
refers to a company's duties to REstRain from
damaging natural environments

UNDERSTANDING THE CORPORATE CITIZENSHIP CONCEPT

CORPORATE SOCIETY EMPHASIZES ON THEIR ACTION OR
ACTIVITY FOR A HEALTHY ENVIRONMENT AND THEIR
PERFORMANCE LEADS TO GOOD OUTCOMES/RESULT.
Pyramid of CSR

The CSR pyramid holds that ORGANISATION should engage in

decisions, actions, policies and practices that
simultaneously fulfill the four component parts. ... Stated in
more practical and managerial terms
WHY CSR?
For companies, the overall aim is to
achieve a positive impact on society as a
whole while maximizing the creation of
shared value for the owners of the
business, its employees, shareholders and
stakeholders.
 Increased employee satisfaction
Improved public image
Increased customer loyalty
Increased creativity
CSR GOAL:
Environmental responsibility goals should focus
on reducing our impact on the planet, using only
renewable and recyclable resources where
possible. Typical goals might include reducing
water consumption, improving management of
hazardous waste.
ACCORDING TO SDG, The new Goals and targets will
come into effect on 1 January 2016 and will guide
the decisions we take over the next fifteen years.
All of us will work to implement the Agenda within
our own countries and at the regional and global
levels, taking into account different national
realities, capacities and levels of development
and respecting national policies and priorities.
SEVENTEEN Sustainable Development Goals (SDGs), which are an
urgent call for action by all countries - developed and developing -
in a global partnership.
Major Groups and stakeholders INVOLVE IN CSR
ACTIVITIES
Achieving sustainable development would require
the active participation of all sectors of society
and all types of people.
Women
Children and Youth
Indigenous Peoples
Non-Governmental Organizations
Local Authorities
Workers and Trade Unions
Business and Industry
Scientific and Technological Community
Farmers
CSR ACTIVITIES CARRIED OUT BY DIFFERENT
ORGANISATION IN INDIA
MITSUBISHI
CSR- UNILEVER
The Sustainable Living Plan, which launched in 2010,
includes three goals which Unilever has pledged to achieve by
the year 2020: (1) improving the health and well-being of the
company's customers and consumers, (2) reducing the company's
overall environmental impact, and (3) enhancing the livelihoods
of millions of people around the globe.
In addition to these three goals, the company hopes to double
the size of its business.
Five years into the ambitious plan, Unilever is on track to meet
most of its green goals and has made admirable progress in
improving the livelihood, health, and well being of others. More
than 55% of Unilever's agricultural raw materials are now
sustainably sourced, which is more than halfway to the 2020
target of 100%. The company is also making significant
reductions in CO2 from energy and water in manufacturing,
reducing them by 37% and 32% per ton of production respectively
since 2008. Unilever has even achieved one its green goals ahead
of schedule: zero non-hazardous waste to landfill. It has also
managed to reach over 397 million people with programs on
hand washing, safe drinking water, sanitation, oral health and
self-esteem
CSR- nestle
Nestle gives special emphasis on creating
value in for nutrition, water and rural
development. These are essential to its
corporate activities and vigorous for its
value chain. Nestlé purchase cocoa directly
from the farmers .The companies claim that
by doing this they help to increase the
profit of farmers as well as to ensure the
pure quality for the consumers. Nestle tend
to work for Creating Shared Value which
includes the following of international
laws, Codes of countries with the principles
of the company.
TATA Approach towards CSR
TATA group contributing in the field of economic
development. The group is working for economic
empowerment with the help of innovative agriculture
techniques. TATA group is spending INR 100 crore to
establish the agriculture development centers in
Jharkhand, Orissa and Chhattisgarh. This program is
spread over 400 villages and impacts 40 thousand lives.
TATA group is also spending on the National Horticulture
Mission program which is s joint project of the TATA group
with the government of Jharkhand. This program focuses on
the non-conventional energy and the renewable energy.
This particular project impacts more than 5000 lives.
Tata Motors has implanted 80,000 plants in the works and
the communities and more than 2.4 million plants have
been rooted in Jamshedpur district. Over half a million
plants have been ingrained in the Poona area. The
organization instructed the
suppliers to use alternate materials at the place of
woods. The Tata Motors Grihini Social Welfare Society
provide assistances to the employees' women dependents;
they make a various number of products, oscillating from
pickles to electrical cable connected; thereby securing
them financially. In the city of Lucknow TATA group
created the healthcare facilities for countryside
improvement& for delivering healthcare to the
countryside zones. Human Capital of TATA motors
provides the scholarships 211 students under the
Vidyadhanam program.
ITC LIMITED
e-Choupals initiative led by the agri-business
division is a major sourcing base for the
company's packaged food and FMCG business,
while its social forestry programme supports
the paper and paperboard business. ITC is
supporting countryside progress; endorsing
education; delivering precautionary healthcare,
delivering hygiene and drinking water; making
livelihoods for people, particularly those from
underprivileged sections of society, in country
side and city area of India; protective and
promoting sports.
Comparative analysis between ITC, TATA, NESTLE

Factors NESTLE TATA ITC

Work in isolation and no High low Medium

integrated business
model
Exploiting business Medium High Medium
strategy

Marketing and Medium High Medium

contributing

Sustainability Medium High High

Accountability and Medium High High

transparency

Governance high high high

Understanding the green consumeR
Who are the green consumers?
Green consumer refers to consumers who are concerned about
the environment in their purchase behavior, activities associated
with the marketplace and consumption habits and consider the
effect of their behavior on the natural environment around them.
Green consumerism creates a balance between the expectations
of consumer behaviour and businesses' profit motives. Points to be
noted:
Markets don't wait for slow movers. Businesses that innovate and
respond quickly to consumer demands survive best.
Everyone has a part to play, at various levels of administration,
manufacture and use.
A consumer has to realize that he/she not just buys 'a' product,
but everything that went into its production, and everything that
will happen in the future as a result of that product.
All products have an environmental impact, however small. The
idea is to reduce it to the minimum
Key impacts of green products:
Consumers have been asking for green products, if there
has been a clear raise in demand for such products.
Businesses have looked into the green process -
generating corporate environmental profiles, monitoring
and evaluating green performance, and improving
corporate image as a result.
Green products have also increased competition among
businesses to generate more environmentally friendly
products.
Eco labelling networks that monitor and evaluate green
products have been developed in many countries. These
networks have done life cycle analyses to understand the
impact of products.
Governments have also taken several measures that
have supported and facilitated such moves by businesses
Key issues for the future include:
Health: A sentary lifestyle combined with health impacts of
environmental pollution and emissions, use and abuse of
pesticides, anti-biotics etc.
Population and consumption: Population increases, aging
populations, consumption patterns - living beyond means, etc.
Globalization: Transboundary effect and free trade have both
advantages (efficiency, profits, opportunities, demand) and
disadvantages (unemployment, footloose companies, weaker
controls, unfair trade, small scale loses out) etc.
Energy: Every source of energy has an environmental impact.
Energy efficiency is not just technology, but also cutting back.
There are enough cars to create a six-lane traffic jam to the
moon.
Water: Water use is increasing at twice the rate of population
increase. Much can be done at the individual level.
Chemicals: Use of pesticides and other hazardous chemicals.
PCB? DDT has been found in mother's milk too! Ozone depleting
chemicals, hormone-disrupting chemicals have long term effects
on human health and well-being.
Genetic engineering: Includes many ethical and moral issues,
including misinformation. Not that genetic engineering is bad -
but the consumer should be given the choice.
Natural World: Considerable pressures put on the natural
world due to population increases and rise in consumption. 40%
of all plant growth consumed by humans! Somewhere, something
should stop.

If every one in the world lived a lifestyle like japan, then we

would need three planets.

20% of the population use 80% of the resources.

 Hydroponics
What does the future of food production look like?
What are the increasing and increasingly urbanised
people of the world going to eat in 2030?
Do we need to destroy more forest hectares to
accommodate the nutrition needs of billions more to come?
the answers to these questions might not be as depressing
as you think
In fact, it looks like we are going to be able to farm in the
middle of cities like New York or London. On the 23rd of May
2018, in the course of the on-going SOCISDG Erasmus +,
Professor Bozidar Benko delivered a lecture
on hydroponics as a sustainable alternative to
conventional agriculture. SOCISDG is Erasmus+ strategic
partnership focused on nine socially-oriented Sustainable
Development Goals. Datamaran is part of the project to
bring data science and its AI-powered platform at the
service of sustainability
HYDROPONIC STRUCTURE PLANT GROWTH
WASTE DECOMPOSER
waste decomposer is a consortium of few
beneficial microorganisms which is isolated by
Krishan Chandra 2004 from desi cow dung and
took 11 years to standardise the mass
multiplication technique at the farm level.
In India disposal of tons of waste is a challenge
now a days. With increasing population the
amount of waste is also increasing, not only the
amount but also the characteristics of the
wastes is also changing. In today’s date India is
releasing 62 million tons of bio waste per year
ie; at least 300 to 400gms per capita waste is
being released.
benifits
Promoting tools as swachha Bharat abhiyan – It was
widely used in swachha pakhwara which held from 16 july
to 31 may 2017 . Where in 64 mandis across India waste
decomposer technology was demonstrated and the
initiation has gathered great momentum for compostig .
Success stories – Since the launch of waste decomposer
more than 10 lakh farmers have used it and recived their
soils . The sucess stories can be seen on youtube of Dr.
Krishna chandra .
Cleanses toilet and reduces the foul odour .
 PREPARING OF COMPOST BEED FROM
WASTE DECOMPOSER SOLUTION

PRPEARED COMPOST FROM WASTE PREPARED WASTE DECOMPOSER

DECOMPOSER SOLUTION
CONCLUSION