A PRESENTATION

ON

BY:

MONAL RAJ VANSH HIMANI

TANDON
 About Netflix
Netflix is the worlds leading television network

With over 75 million steaming members in over

90 countries.

Its online catalogue includes original series,

documentaries and feature films.

Its revenue in 2018 was US$15.794 billion.

9 building block model
 Customer
segments.

It has an estimated 75 million streaming members in over 90

countries.
Customer segment are that they are aged between 24-35 with annual
salaries starting at$50000.Have at least a bachelor’s degree and have
children.
Anyone who can afford internet connection.
Macro segments use for add targeting (non users)
Geographical promotions
Geo demographic
Age
Others
 Customer Relationships
Given their subscribers a voice to rate what they are watching on
Netflix and recommended movies on internet to other customers .This
provides an elements of trust amongst Netflix community.

Netflix self service model gives their customer a sense of control as is

solely up to them what they watch.

They have a customer service and technical support line which is 24

hours.

They also have a online form which customers can submit when they
require support.
 Revenue
streams

Netflix Main source of revenue is from their online streaming

membership which comes in three different price levels.

They also earn from their DVD postal service which is only in
the US.

With their Netflix original content they also make revenue on

product placements.

Also they earn from print advertising on their DVD packaging.

 Channels
Website Netflix.com and mobile app.

Netflix started out as a movie and television rental delivery service.

Monthly and series were delivered to subscriber’s homes in

exchange of monthly fee.

Netflix has changed and adapted its business model to meet market
demands and demands and obtain growth by offering a large number
of online streaming catalogue.

Netflix can be viewed across different devices and mediums such

as online streaming on your laptop or physical Blu-ray DVD rental.
 Key Resources
Netflix key resources are:-

Physical: Netflix has a top quality streaming it infrastructure warehouses

offices storage facilities and machinery to enable their shipping side of
business model.

Intellectual: To protect their strong brand name Netflix use patents

trademark copyright and trade secret laws and confidentially agreements to
protect their intellectual property.

Human- Netflix have over 3700 employees which ,makes their business
operate on a daily basis which includes Ceo and co founder Reed hasting

Financial: Netflix revenue stream earns them a large amount of cast which
is key to keep funding their operatings.Netflix also floats on the stock market
which is another source of finance which enables them to operate their
expansion plans.
 Cost structure
Incoming: Netflix has a fixed price cost model which they have
used raised in increments over the years. As previously stated they
earn other elements of their revenue from advertising but the
majority of their revenue comes from their subscription fees.

Outgoing: as a business they would have number of their own fixed

and variable cost to pay such as wages delivery costs property rental
machinery cost, electricity charges pacakaging Tax’s content
acquisition data warehousing storage IT costs etc.

Technology and developments

Marketing

General admin
 Key Partners
Netflix have agreement with various cable satellite and
telecommunications operates to ensure their services are reliable and
available for their customers.

Netflix also partners with such high profile televisions network and
motion pictures studios such as Fox and Universal

Amazon web services(AWS) Almost all Netflix IT is hosted on AWS

(from a functionality perspective ).They also use Amazon Content
delivery Networks(CDN’s).

Prices or films festivals: Strong promoters and industry can help get the
word out e,g:

Film academy awards etc.

 Key activities

Marinating its online platform to ensure it its performing to a high

standard.

Creating and acquiring new content to add its online and physical
catalogue.

Ensuring its key partners vendors operational functions and human

resource are meeting SLA’s and strategic objectives.

Continuous training innovations and service improvement activities

to support problems solving scenarios.

Influencing via various channels such as social media TV Films

festivals an magazines etc.
 Value propositions
There are Three key features that attracts Netflix’s customers which
add a unique value to retain them.

1. Original content

2. Price

3. Simple pricing

4. Convenience and mobility

5. Ability to binge watch

THANK YOU