LinkedIn

Social Networking

Deanna Leslie
EDT 180 Fall ‘19
What is the purpose of this social media?
LinkedIn is a business community-specific social networking site. The site's goal is to
enable registered members to establish and document professional networks of
people they know in real life. It allows you to network and build your professional
portfolio for potential recruiters and employers to view.
What are the popular features?
LinkedIn's main features include:

Keep In Touch: As people change jobs so often, LinkedIn gives users the opportunity to stay up-to-date on
relative work in their professional network and how to contact them.

Get Help: If the immediate communication network of a client cannot help with a business issue, LinkedIn's
tools ‘Answers and Groups’ enable them to link with experts through reliable introductions.

Search For Jobs: LinkedIn Jobs allows users to browse for thousands of job listings, including incentives to
fill out applications directly on the web. The query and the LinkedIn profile are then sent to the hiring
manager directly.

Hire New Employees: Hiring managers can use LinkedIn to identify the applicant with the appropriate
knowledge and experience.
Who is the intended audience?
LinkedIn’s intended audience is specifically for the business community, job seekers
and recruiters. However, this networking platform is intended for anyone who is
looking to build their professional profile for future endeavors. The audience can be
anyone pursuing a career and companies looking to hiring potential employees.

Network Users

Facebook 1,280,000,000

Twitter 650,000,000

LinkedIn 200,000,000

Pinterest 100,000,000
How does it fit into the characteristics of social media?

LinkedIn is different from other social media outlets because it is designed

specifically for the business community. LinkedIn's success is driven by the profile
you're developing and how much you reach out to others. In other words, social
media sites like Facebook and Twitter are more focused on "social networking,"
while LinkedIn is more focused on "business connections." LinkedIn has tried to
introduce more social aspects to the web, claiming to have more than 150 million
users. They added the ability to bring the Twitter feed into the LinkedIn update
channel in 2009. LinkedIn is trying to integrate social improvements into the
network, but it's the users that will make LinkedIn genuinely social at the end of the
day.
Why might we care about this social media?
Today, employee turnover and job
openings are higher than ever.
LinkedIn provides greater opportunity
for members looking for a new job or
building their personal brand.
LinkedIn hosts over 500 million
professional profiles, creating almost
an unlimited supply of network
connections and job opportunities.
LinkedIn provides users with the
opportunity to network every day in
order to create a credible source for
their audience.
Why might we adopt this social media?
LinkedIn has become one of the well-known sites for people to outsource when it
comes to their profession. It is not an entertainment forum, but a professional social
media network. This platform is used by professionals and students for career
growth. It is a powerful tool that helps a recruiter find suitable applicants to employ
them. From the addition of Twitter, LinkedIn in moving towards the adoption of
other social media platforms. It allows users to familiarize themselves with the
service and has quickly developed into a household name worldwide.
What are the uses of this social media?
LinkedIn is the top online site for professional, social and career networking.
LinkedIn has created a space that enables you to connect with your friends, family,
previous colleagues and stay updated on where they work and where they have
been. You are able to showcase your resume and cover letter on your profile to
build your professional profile. It’s important to have a portfolio expressing the hard
work and skills you have acquired from previous jobs and education. LinkedIn has
built a professional platform, unlike any other social media network.

Employee LinkedIn Employer

Would you use it? Why or why not?
I have a LinkedIn profile, however, I only created one for a previous class I was
taking at ASU. I am not familiar with the network whatsoever and I was able to
become knowledgeable through this assignment. After researching LinkedIn, I feel
like I have been missing out on a great platform. I have always heard people speak
highly of LinkedIn and ask me if I have one for years. I never did until recently.
LinkedIn is a great way to network and establish professional connections within
your social circle. It’s a wonderful way to build yourself professionally for a future
career and help you achieve more opportunities. I think it’s a great tool that we have
available to us!
 Thank you!
● Thank you for taking the time to review my presentation. If you have any
additional questions please feel free to contact me at dlleslie@asu.edu