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    Aditya Sharma
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    This document discusses how non-verbal communication such as chromatics (color) and design can be used effectively in business. It provides examples of how different colors are perceived psychologically and how companies have incorporated specific colors into their branding and product designs accordingly. The document also discusses key aspects of workplace design and gives examples of how space planning, lighting, and aesthetics can positively or negatively impact communication, productivity and culture within an organization.

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    presentation on 'chromatics and design in business communication'

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    This document discusses how non-verbal communication such as chromatics (color) and design can be used effectively in business. It provides examples of how different colors are perceived psychologically and how companies have incorporated specific colors into their branding and product designs accordingly. The document also discusses key aspects of workplace design and gives examples of how space planning, lighting, and aesthetics can positively or negatively impact communication, productivity and culture within an organization.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    31 views15 pages

    Final Design

    Uploaded by

    Aditya Sharma
    This document discusses how non-verbal communication such as chromatics (color) and design can be used effectively in business. It provides examples of how different colors are perceived psychologically and how companies have incorporated specific colors into their branding and product designs accordingly. The document also discusses key aspects of workplace design and gives examples of how space planning, lighting, and aesthetics can positively or negatively impact communication, productivity and culture within an organization.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    design

    CONTENT

    • Non verbal communication


    • Types & importance of non verbal communication
    • Chromatics & design
    • Chromatics aspect in business communication
    • Organizational examples of Chromatics
    • Design aspect at workplace
    • Organizational examples of design
    • Conclusion
    3

    NON VERBAL COMMUNICATION

    • It refers to external stimuli other than spoken or written words.


    • Non-verbal messages reveal our emotions and attitude.
    • Unique to one individual.
    • Difficult to study – Unintentional, Unconscious, and Idiosyncratic.

    Wiplash- Passion, ambition, anger, motivation, pride. Communicated


    through no words.
    4
    5

    TYPES OF NON VERBAL COMMUNICATION


    • Kinesics
    • Proxemics
    • Chromatics
    • Para linguistics
    • Sign language
    • Haptics
    6
    CHROMATICS & DESIGN

    Cyan color psychology reflects calmness, relaxation and hope


    7
    CHROMATICS & DESIGN

    • A symphony of efficiency not a waste of motion

    A symphony of efficiency not a waste of motion


    8

    CHROMATIC ASPECT IN BUSINESS COMMUNICATION

    • Color psychology is the study of hues as


    determinant of human behavior.
    • It captivates and influence perceptions.
    • Incorporating in business enhances
    positioning and loyalty.
    • Communicates invisibly.
    • Contrast impress moods.
    • Can be inspired by surrounding.
    • Has cultural significance
    • Religion can be linked.
    9

    ORGANIZATION EXAMPLES OF CHROMATICS

    Color psychology:
    • Is a marketing color.
    • Attention seeker.
    • Associated with- excitement, passion, danger, energy and action.
    Company ideology:
    • Used for branding- encourage appetite.
    • To build excitement.
    • Provokes strong emotions.
    10

    Color psychology:
    • Connected to nature and prosperity.
    • Growth, fertility, health. And negative- envy.
    Company ideology:
    • Product line- landscaping, agriculture, lawn care equipment.
    • Green color is ingrained in branding.
    • Equipments are of same shade of green as their logo.
    11

    Color psychology:
    • Popular color in retail.
    • Symbolic of mystery, power, elegance, and sophistication.
    Company ideology:
    • Blank font throughout website- easy to read.
    • To project sleek and classy characteristics.
    12

    DESIGN ASPECT AT WORKPLACE

    • Space planning • Pros to Office Designing:


    • Light & ventilation Instils work culture
    Increased communication and
    • Ergonomics productivity
    • Acoustics
    • Aesthetics • Cons to Office Designing:
    Distracting décor
    Hollowed funds
    13
    14

    Organizational examples of design


    15

    Thank you all

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