NIELSEN CASE COMPETITION 2016

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

COMPETITION GUIDE

• Read the background and your roles & responsibilities carefully

• Determine who should review what? Allocate responsibilities amongst
team wisely
• Don’t understand something? Try the appendix or Google search
• Use details (charts, etc.) to support your recommendations
• “Compare” and “contrast” the data all the times. It will help to make your
analysis better.
• Not all information in the case study may be useful – it’s up to you to
decide!
• The key is to understand the story.

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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

RULES REMINDER

• You have 48 hours for the case, no outside help is allowed.

• You must submit your work to NCC.Vietnam@nielsen.com
• Submission format in your email’s subject: TEAM NAME
• No exception for late submission.
• All work must be original
• Presentations should be in Microsoft PowerPoint format
• All communications should be in English
• Feel free to use other supporting sources via internet or book or library.
And remember to cite the sources of external information

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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

LAST IMPORTANT NOTE…

• Think about how you organize your presentation

• Think about insights/recommendation/actions rather than
data/chart description
• Carefully consider how you organize slides and add in your
own thoughts to make a smooth and clear presentation

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THINK BIGGER WITH THE NIELSEN’S
EVER-EXPANDING ICONS LIBRARY
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WATCH 1

TV ONLINE MOBILE CROSS-PLATFORM TABLET

EXTENDED CINEMA RADIO VIDEO GAMES OVER THE TOP

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SCREEN

AUDIENCE MAGAZINE APP MUSIC SOCIAL MEDIA

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BUY 1

RETAIL (CPG) RETAIL (NON-CPG) STORE SHOPPER PRICING

E-COMMERCE ONLINE PRODUCT/CATEG DEMAND SUPPLY CHAIN

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SHOPPING ORY

LOYALTY ASSORTMENT SCANNING PANEL BRAND/PORTFOLI MOBILE

O SHOPPING 7
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WATCH/BUY

SEGMENTATION PEOPLE DATA INNOVATION REPORT

ROI MARKETING NEUROMARKETING GLOBAL ADVERTISING

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PERFORMANCE

PHOTOS XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX

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BUSINESS CONCEPTS 1

ALIGNEMENT COMPARISON CONSULTING CONTENT_1 CONTENT_2

DEADLINES FINANCIALS IDEAS IMPACT PLAYBOOK

Copyright ©2014 The Nielsen Company. Confidential and proprietary.

PLANNING MEASURE INFORMATION INFLUENCERS PROCESS

IMPROVEMENT 9
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FOOD & DRINK 1

BAKERY/BREAD PASTRIES MEAT VEGETABLES CHEESE/DAIRY

SEAFOIOD/FISH COLD CUTS/DELI CHICKEN FRUIT/CITRUS CHEWING GUM

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PRODUCE FRUIT/BERRIES PORK PIZZA/JUNK FOOD CHOCOLATE/

JUNK FOOD 10
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LOCATIONS & TRAVEL 1

RESTAURANT GEOGRAPHY LOCATION HOUSING APARTMENT

FOR RENT OFFICE BUILDING CITY ESCALATOR AIRLINE/AIRPORT

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PUBLIC BOAT_1 BOAT_2 AMUSEMENT AMUSEMENT

TRANSPORT PARK_1 PARK_2 11
GOOD LUCK CONTESTANTS!