PRODUCT LIABILITY

Submitted to :
V.Ratna kumari
Associate professor
M.B.A

Done by :
T.S.V.ANIL KUMAR
Reg no :18JR1E0057
M.B.A
 INDEX
Overview of pepsico
 About pepsico
 Pepsico profile
 Pepsico Founder image
 Pepsico Ceo image
 Pepsico headquarters image
 Pepsico vision & mission
Overview of Pepsi blue
 Pepsi blue image
 About pepsi blue
 Swot analysis of pepsi blue
 Reasons for failure
 suggestions
 ABOUT PEPSICO
PepsiCo, Inc. is an American multinational food, snack,
and beverage corporation.
 PepsiCo was formed in 1965 with the merger of the Pepsi-
Cola Company and Frito-Lay, Inc.
PepsiCo is the second largest food and beverage business
in the world.
 Ramon Laguarta has been the chief executive of PepsiCo
since 2018.
 Pepsico profile
Type Public.
Industry Beverages & food processing.
Founded Aug 28, 1898.Newbern,North carolina,u.s.
Founder Caleb Bradham.
Headquarters Harrison,New york,u.s.
Ceo Ramon Laguarta
No of employees 2,63,000(2019)
Website pepsico.com
CALEB BRADHAM(founder)
RAMON LAGUARTA(CEO)
Pepsico Headquarters(U.S)
 PEPSICO VISION,MISSION
VISION
Performance with purpose.
MISSION
To provide consumers around the world with delicious
affordable, convenient and complementary foods and
beverages from wholesome breakfasts to healthy and fun
daytime snacks and beverages to evening treats.
PEPSI BLUE
 ABOUT PEPSI BLUE
Pepsi Blue is a berry-flavored soft drink produced
by PepsiCo.
Pepsi Blue was launched in mid-2002 and discontinued in
Canada and the United States in 2004.
Its flavor is the result of taste-testing over 100 flavors over
a 9-month period.
 SWOT ANALYSIS OF PEPSI
BLUE
Strengths
It smells like pepsi and tastes like blueberry
Mild flavour
Weakness
Use of blue 1 (food color)
For many people color of the drink matters and color of
Pepsi Blue was somewhat similar to kerosene.
 SWOT ANALYSIS
Oppurtunities
 Press and media coverage.
 If Pepsi had called the product Berry Blue, and
not included Pepsi in the title (e.g. 7UP, Mountain Dew,
Mug), it would have been far more successful.
Threats
Heavy competition from Coca-Cola, Kraft foods, Nestle, Dr
Peppers Snapple Group and Mondelez.
 REASONS FOR FAILURE OF
PEPSI BLUE
Its blue colour
Use of blue 1 food dye.
Its marketing was poor.
Pepsi blue was launched in India just before the Cricket
world cup 2003 and although heavily promoted by PepsiCo,
it was widely seen as a commercial flop as sales remained
low.
Availability of the product was low.
 SUGGESTIONS
By changing its colour.
By promoting the product with advertisements and mass
media.
Effective marketing team.
By changing the product name to berry blue .
THANK YOU