Pantaloons

Group 4
 Retail in India
• India is the world’s fifth largest global destination
in the retail space.
• Retail market in India is projected to grow from
US$ 672 billion in 2017 to US$ 1.1 trillion in 2020.
• Indian retail one of the fastest growing markets in
the world due to economic growth
• India’s modern retail to double in size over the
next three years
• The modern retail market in India is expected to
grow from US$ 70.45 billion in 2016 to US$ 111.25
billion in 2019.
• Total consumption expenditure is expected to
reach nearly US$ 3600 billion by 2020 from US$
1,595 billion in 2016

Source: ibef.org
Pantaloons In India
• Pantaloons, a division of ABFRL Pantaloons is today the fastest
growing large format retailer in the country. The rate of new store
openings has increased from one every two months to one every two
weeks. The brand is now present in 78 Indian cities / towns.
• Headquartered in Mumbai (Mumbai),
• The company operates over 1.72 million square feet of retail space
• Pantaloons has 130 fashion stores in 40 cities and towns in India.
Employing over 5,000 people
• Pantaloons today retails over 200 licensed and international brands,
including 24 exclusive in-house brands.

Source: Company website and wiki

Vision & Mission
Company Vision:
• Pantaloons aims at delivering Everything, Everywhere, Every time for Every
Indian Consumer in the most profitable manner
• Indian Consumer in the most profitable manner
Company’s Mission
• We shall infuse Indian brands with confidence and renewed ambition
• We shall be efficient, cost- conscious and committed to quality in
whatever we do
• We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us
Location For Study
• The store of Pantaloons, which we have
visited, are situated in Shipra Mall.
• The mall is established in the heart of
the city or where the usual area to
which this store caters is Noida,
Ghaziabad and specifically
Indirapuram.
• In Shipra Mall, Pantaloons is present on
the first floor, facing the Staircase Lift
and escalator, hence, attracting the
visitors.
Trade Area Analysis
• Primary Trade Zone: Usually 2-3 miles radius covers all customers
from Shipra Sun City and from the nearby areas like college students
of different colleges etc, covers up by people from Indirapuram and
all the nearby residential areas of Indirapuram etc. Overall 70-75% of
customers are covered within these areas.
• Secondary Trade Zone: Usually 3-7 miles radius covers all
customers of nearby areas like Sector 21, Sector 63 and other nearby
areas. Overall 20% of customers get covered through these areas.
• Tertiary Trade Zone: Usually 15-20 miles radius covers all
customers from areas, which are far apart. Overall 10% of customers
are covered through these areas.
TARGET MARKET
PLANOGRAM USED BY PANTALOONS
• Shows the placement of retail products on shelves.
• It makes a section more aesthetically appealing to the
customer.
Effects of Planogram
• Satisfying customer with a better visual appeal
• Tighter inventory control and reduction of out of stock
• Better-related product positioning
• Improved sales
• Assign selling potential to every inch of retail space
• Effective communication tool for staff