“I have been

impressed with the

urgency of doing.
Knowing is not enough;
we must apply. Being
willing is not enough;
we must do.”
-LEONARDO DA VINCI
 THE INNOVATOR’S
DNA
MASTERING THE 5 SKILLS OF DISRUPTIVE INNOVATIONS
PRESENTED BY:
KIRAN JUNG PANDEY
GOVINDA KUNWAR
YUBARAJ SHARMA
HOW DO THEY COME UP WITH GROUNDBREAKING
IDEAS?

01 02 03 04

JEFF BEZOS STEVE JOBS PIERRE MORAD A.G. LAFLEY

CEO, AMAZON CEO, APPLE FOUNDER,EBAY EXECUTIVE CHAIRMAN,
P&G
 ABOUT THE STUDY
500
INDIVIDUALS
WHO HAD
STARTED
INNOVATIVE
MORE COMPANIES
THAN
30,000
6 25
YEARS INNOVATIVE EXECUTIVES
LONG ENTREPRENEURS
STUDY
INNOVATORS TOP EXECUTIVES

DO FACILITATE
 WHAT MAKES INNOVATORS DIFFERENT?

01 02 03 04
 BUT HOW DO THEY DO IT?

QUESTIONING
OBSERVING

ASSOCIATING

EXPERIMENTING NETWORKING
D I S C O V E R Y S K I L L 1:
ASSOCIATING

TRAINING
EXPOSURE
TRAVELLING
 D I S C O V E R Y S K I L L 2:
QUESTIONING

• ASK QUESTIONS THAT CHALLENGE COMMON WISDOM

• QUESTION THE UNQUESTIONABLE
• THE IMPORTANT AND DIFFICULT JOB IS:

FINDING THE RIGHT ANSWERS

FINDING THE RIGHT QUESTIONS

MICHAEL DELL: WHY A COMPUTER SHOULD
COST 5 TIMES AS MUCH AS SUM OF ITS
PARTS?
MARC BENIOFF: WHY ARE WE STILL
LOADING AND UPGRADING SOFTWARE
THE WAY WE’VE BEEN DOING ALL THIS
TIME WHEN WE CAN DO IT OVER THE
INTERNET?
 A.G. LAFELY HAD MANY
QUESTIONS

WHAT KIND OF
WHAT DO THEY
EXPERIENCE DO
WANT?
THEY WANT?
WHAT DO THEY
WHO IS YOUR WHAT DO YOU 4 THINK THEY ARE
TARGET GROUP 2 KNOW ABOUT MISSING TODAY?
THEM?

3 5
1
HOW TO QUESTION?
QUESTION
IMAGINE EFFECTIVELY AND
OPPOSITES INNOVATIVELY

ASK “WHY”,
“WHY NOT” EMBRACE
AND “WHAT IF” CONSTRAINTS
13
 D I S C O V E R Y S K I L L 3:
OBSERVING

CAREFULLY, INTENTIONALLY AND CONSISTENTLY LOOK OUT

FOR SMALL BEHAVIORAL DETAILS IN ORDER TO GAIN INSIGHTS
ABOUT NEW WAYS OF DOING THINGS.
EXPLORING THE COMMON PHENOMENA, PARTICULARLY
THE BEHAVIOR OF POTENTIAL CUSTOMERS.

UNCOMMON BUSINESS IDEAS

 RATAN TATA
CHAIRMAN, TATA GROUP
 SIXIT BHATTA
CEO, TOOTLE

DISRUPTIVE INNOVATION THROUGH OBSERVATION IN

NEPAL
17
D I S C O V E R Y S K I L L 4:
EXPERIMENTING
 FORMS OF EXPERIMENTATION

1 2 3
INTELLECTUAL PHYSICAL ENGAGEMENT
EXPLORATIO TINKERING IN NEW
N SURROUNDING
BEZO’S ONLINE BOOKSTORE DID NOT STAY
WHERE IT WAS AFTER ITS INITIAL SUCCESS;
IT MORPHED INTO ONLINE RETAILING,
SELLING A FULL LINE OF PRODUCTS FROM
TOYS TO TVs TO HOME APPLIOANCES.
 D I S C O V E R Y S K I L L 5:
NETWORKING

DEVOTING TIME AND ENERGY TO FINDING AND

TESTING IDEAS THROUGH A NETWORK OF
DIVERSE INDIVIDUALS GIVES INNOVATORS A
RDICALLY DIFFERENT PERSPECTIVE.
 “THE INSPIRATION FOR THE ORIGINAL BLACBERRY OCCURRED AT A
CONFERENCE IN 1987. A SPEAKER WAS DESCRIBING A WIRELESS DATA
SYSTEM THAT HAD BEEN DESIGNED FOR COKE; IT ALLOWED VENDING
MACHINES TO SEND A SIGNAL WHEN THEY NEEDED REFILLING”

PAKENT BOWEN
FOUNDING SCIENTIST,
CPS TECHNOLOGIES
MIKE LAZARIDIS
CO-FOUNDER,
BLACKBERRY

“THE INSIGHTS REQUIRED TO SOLVE MANY OF OUR

PROBLEMS COME FROM OUTSIDE OUR INDUSTRY
AND SCIENTIFIC FIELS”
 WHY DO INNOVATORS QUESTION, OBSERVE,
EXPERIMENT AND NETWORK MORE THAN TYPICAL
EXECUTIVES?

• THEY ACTIVELY DESIRE TO CHANGE THE

STATUS QUO.
• THEY REGULARLY TAKE RISKS TO MAKE THAT
CHANGE HAPPEN.
SUMMARY
T H A N K YOU