GERENCIA FINANCIERA

What is Financial Management?

Financial Management means

planning, organizing, directing
and controlling the financial
activities of the organization.

It refers the efficient and effective management of

money (funds) in such a manner as to achieve the
goals of the organization.
 Decisions of Financial
Manager
• Investment Decisions (Capital Budgeting)
(Investment decisions revolve around how to best allocate money to
maximize their value.)

• Financing Decisions (Capital Structure)

(Financing decisions revolve around how to pay for investments and
expenses)

• Asset Management Decisions (Working Capital Management Decisions)

The Balance-Sheet Model of the Firm

The Capital Budgeting Decision

Current
Liabilities
Current Assets
Long-Term
Debt

Fixed Assets What long-

term
1 Tangible investments Shareholders’
2 Intangible should the Equity
firm engage
in?
The Balance-Sheet Model of the Firm
The Net Working Capital Investment Decision

Current
Liabilities
Current Assets
Net
Working Long-Term
Capital Debt

How much short-

Fixed Assets
term cash flow
1 Tangible does a company
need to pay its Shareholders’
2 Intangible bills? Equity
Referencias

Garcia Serna, O. (2003). Valoración de empresas, Gerencia del valor y EVA. Cali: Prensa Moderna
Impresores.

Brigham, E., & Houston, J. (2016). Fundamentals of Financial Management. Boston: Cengage
Learning.

Ross Stephen, A.(2012), Finanzas Corporativas. México: Mc Graw Hill.

Van Horne, James. (2010). Fundamentos de Administración Financiera. México. Pearson

Education.

Garcia Serna, O. (2009). Administración financiera. Cali: Prensa Moderna Impresores.

Gitman, L. (2012). Principios de Administración Financiera. México: Pearson

Kaplan, R. (2009). El Cuadro de Mando Integral. Barcelona: Editorial gestión 2000.

Estupiñan, R. (2006). Análisis Financiero y de Gestión. Bogotá: Editorial Ecoe.

LeRoy Miller, R. (2007). Money, Banking and Financial Markets. South Western:
Thompson Advantage.