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Unit II: Understanding Target Audience Behavior
Unit II: Understanding Target Audience Behavior
U N D E R S TA N D I N G TA R G E T
A U D I E N C E B E H AV I O R
Consumer Behavior
Note : “ Involvement is the activation of extended problem – solving behavior when the act of purchase or
consumption is seen by the decision maker as having high personal importance or relevance”.