Professional Documents
Culture Documents
Penilaian Eksternal: Dr. Mirza, ST, MM
Penilaian Eksternal: Dr. Mirza, ST, MM
PENILAIAN
Modul ke:
EKSTERNAL
Fakultas Dr. Mirza, ST,MM
FEB
Program Studi
AKUNTANSI
Chapter 3
The External Assessment
Strategic
Management:
Concepts & Cases
11th Edition
Fred David
Competitors
Suppliers
Distributors
Creditors
Key Customers Opportunities
External Employees &
Forces
Communities Threats
Managers
Stockholders
Labor Unions
Special Interest Groups
Products
Services
Long-term orientation
Measurable
External
Factors Applicable to
competing firms
Hierarchical
Industry Properties
Economies of Scale
Barriers to market entry
Product differentiation
Level of competitiveness
U.S. Facts
•Aging population
•Less Caucasian
•Widening gap between rich & poor
•2025 = 18.5% population >65 years
•2075 = no ethnic or racial majority
•Strengths
•Weaknesses
•Capabilities
•Opportunities
•Threats
•Objectives
•Strategies
Potential development
of substitute products