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  • Brand Attributes

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    Siraj Arif
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    This document discusses brand attributes for a product, separating them into core attributes of caramel, brown sugar, sweetness, and premium quality, and extended attributes including unforgettable moments, nostalgia, enjoyment, friends and family, and uniqueness.

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    BM.pptx

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    This document discusses brand attributes for a product, separating them into core attributes of caramel, brown sugar, sweetness, and premium quality, and extended attributes including unforgettable moments, nostalgia, enjoyment, friends and family, and uniqueness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    15 views1 page

    Brand Attributes

    Uploaded by

    Siraj Arif
    This document discusses brand attributes for a product, separating them into core attributes of caramel, brown sugar, sweetness, and premium quality, and extended attributes including unforgettable moments, nostalgia, enjoyment, friends and family, and uniqueness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Brand Attributes

    Core Attributes Extended Attributes

    • Caramel • Unforgettable moments


    • Brown Sugar • Nostalgia
    • Sweet • Enjoyment
    • Premium Quality • Friends and Family
    • Unique

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