Copyright © 2009

-- Asist. Univ. Matei Stoicovici

 First Page:
Teasers
Promote the best stories inside the
•The 4 basic elements: Reverse type
Light-colored text set against
paper (also called promos or a dark background color
skyboxes)
Flag Folio
The newspaper’s name A line showing edition, date, price
(also called the nameplate)
Headline
The story’s title set in large type,
Infographic above or beside the text
A diagram, chart, map or list that
conveys data into pictograms
Refer
A brief reference to a related
story elsewhere in the paper
Deck
A smaller headline added below
the main headline (summary deck) Mug Shot
A small photo (usually just the face) of
someone in the story or story author

Display Head By-line

A `jazzed-up`, graphic headline The article writer’s name
that adds a more dramatic look to
special stories
Initial Cap
A large capital letter set into the
Jump Line opening paragraph of a story
A text line telling the reader what (also called drop cap)
page the story continues on

Standing Head
Logo A label used for packaging special items
A small, boxed title (with art) used for (graphics, teasers, briefs, columns, etc)
labeling special stories or series

Cutline Index
Information about a photo A directory of contents
(also called caption)
 Interior Page:
Jump headline
A headline reserved for stories
jumping from another page
A label used for packaging special items
Jump line
The page number this story continues
from (continued from…)
The largest photo/art in the page. Usually
Liftout Quote
A quote from the story given a
graphic emphasis (also called pull
quote or breakout quote)
Subhead
A smaller headline used to break up
and better organize the story
Gutter
The white space running vertically
between elements on a page
Bastard Measure
A different column width than the
standard column measure
Sig
A special label set into stories giving
typographic emphasis to the topic,
title, writer’s name (also called bug)
Folio
A line showing the page number,
date, section, paper’s name, etc
Standing Head
(graphics, teasers, briefs, columns, etc)
Main Photo
associated with the main article
Photo Credit
A line giving the photographer’s name
Text
The body text of the articles,
stacked in columns (or legs)
Sidebar
A related story or info section, often
boxed, that acompanies the story.
(Also called Side Box)
Cutoff Rule
A line (rule) inserted to break up
different elements on a page
Cutout
A photo in which the background has
been cut away. Also called a silhouette
 Headlines

 Characteristics :
• Keep headlines conversational (write the way people speak)
• Use present tense, active voice
• Avoid bad splits (avoid verbs, adjectives or prepositions at the end of a line)
• Headlines should be accurate and easily understandable
• Are generally written downstyle
• Are aligned flush left
• Are usually wide rather than narrow
• Sometimes use decks

 Functions :
• Headlines summarize story contents
• Headlines prioritize stories (important stories get the biggest headlines)
• Headlines lure/attract readers into the text
• Headlines anchor story designs to help organize the layout
 Headlines
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Kicker Hammer
Headline Headline

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amet

Slammer Tripod
Headline Headline

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 Headlines

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Headline
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standard way to amet auctor
write news
headlines.
ex vivacents
Usually banner
headline is
accompanied by a
summary deck

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Coding 2. Font Point size
3. Number of lines
Formula
 Headlines

How many lines does a headline need?

Number of
1 2 3 4 5 6
text columns

Number of 3-4 2-31-2 1 1 1

headline lines

3 – 5 columns are optimum for most text articles

5 – 10 words are optimum for most headlines
Paragraphs

Align Left | Center | Right

Justify Left | Center | Right | Forced

 Quick Text Editing
-- using only the keyboard
Global Hot Keys:

 Ctrl + C = Copy
 Ctrl + V = Paste
 Ctrl + X = Cut
 Ctrl + Z = Undo
 Ctrl + Y = Redo
 Ctrl + A = Select All
 Ctrl + B/I/U = Bold/Italic/Underline
 Ctrl + F = Find
Ctrl + S = Save
 Ctrl + P = Print
 Ctrl + directional keys = jumps words
 Shift + directional keys = selects letters
 Ctrl + Shift + direct.keys = jumps&selects words
 Home = beginning of text line
 End = ending of text line
 Page Up / Page Down
 Online Resources:
-- for extra readings
Complete Glossary
Over 250+ terms & jargon :
 http://highered.mcgraw-hill.com/sites/0072407611/student_view0/glossary.html