RETAILING MIX OF BIG BAZAAR

PRESENTED BY
SACHIN S

SEEMA NAIK
UMA BHAT
SACHIN UMBARAJE
 INTRODUCTION

• Big Bazaar is a part of Future Group Founded in 2001.

• Big Bazaar is one of the oldest hypermarket chains that houses around
250+ stores in the country.
• Big Bazaar offers a wide range of merchandise including fashion and
apparels, food products, general merchandise, furniture, electronics, books,
fast food and leisure and entertainment sections.
ABOUT THE STORE AT HUBLI
• It was started in the year of 2007 on 28th July.
• It operates in 60,000 square feet in Hubli selling almost every household
item at one place and it has plans to expand its product portfolio.
• The store Manager of Big Bazaar is Channu Patil.
• The management consists of
• 80 well-qualified employees.
• The Security system includes 15 securities regular [Day-12, Night-3] &
18 at the weekend.
• 25 Back staff.
• 21 Housekeeping and 15 Part Timers
MERCHANDISE ASSORTMENT

• Big Bazar has assorted its merchandise broadly into two categories
• Food Bazar
• General Merchandise.
IN FOOD BAZAR

• It stocked on an average 10000 SkU’s.

• The products sold were categorized as
• Processed food & Non-food (Hungry Kya)
• Dry staples (Golden harvest, Mother Earth)
• Wet staples (Chill station)
GENERAL MERCHANDISE

• Big Bazar stocked about 1.30.000 items in over 20 products categories.

• The products sold were categorized as
• Apparels
• Footwears
• Toys & Sports
• Home & Personal Products
LOCATION

• Actual site of the store is Sky Mall, Gokul Road, (near Akshay Park),
Hubli, Karnataka – 580030
• Total Area of the store is 60,000sq. ft – in that the carpet area is 53,000sq.
ft and 7000sq.ft is for parking area.
• It is exactly placed at the left end of the Gokul road when you come from
Channamma circle.
• No of employees- 140
fig.- Satellete view of the store
PRICING

• The tag line is “Is se sasta aur accha aur khani nahi “.
• High to Low:In Big Bazaar, they use high to low pricing strategy. Usually they provide 20-
30% discount on MRP price for the products during offer season like festivals etc. After
certain period of time they sell the products on MRP price.
PRICING TECHNIQUES

• Value Pricing:
Big bazar promises consumers the highest –
lowest available price without clipping,
waiting for discount promotions, or
comparison shopping
PSYCHOLOGICAL DISCOUNTING
TIME PRICING
DIFFERENTIATED TIME PRICING
BUNDLING
COMMUNICATION MIX

• Big Bazar reaches its customers through variety of channels

• Direct marketing
• Online Marketing
• Personal Selling
• Sales Promotion
STORE DESIGN AND DISPLAY

Fig – 1st floor free form layout

• Ground floor free form layout
CUSTOMER SERVICES

• Customer services given by Big Bazaar are

• Loyalty
• Future Pay App
• Parking Services
• Credit Facility
• Warranties
THANK YOU….