Good Morning!

 Bell Ringer…  MEDIA AND

INFORMATION
LANGUAGES
(PART 1)
 GENRE, CODES
AND
CONVENTIONS
 MEDIA AND
INFORMATION
LANGUAGES PART 1
A. GENRE
B. CODES AND CONVENTIONS
C. TV COMMERCIAL ANALYSIS
 MOTIVATION:
MOVIE TRAILERS
FORMATIVE ASSESSMENT:
BOARD WORK
What is GENRE?
 COMES FROM THE FRENCH
WORDMEANING “TYPE” OR “CLASS”
 WHAT ARE
CODES AND
CONVENTIONS?
TYPES OF CODE

1.TECHNICAL
2.SYMBOLIC
3.WRITTEN
 VIDEO PRESENTATION
TECHNICAL CODE
 CAMERA ANGLE WITH
ZACH KING
https://www.youtube.com/watch
?v=tD63b6Z-Tr0
TECHNICAL
CODES
CAMERA
TECHNIQUE
VIDEO PRESENTATION
TECHNICAL CODES
Camera Movement- Story
Telling with
Cinematography
BASIC CAMERA MOVEMENT

 PAN
BASIC CAMERA MOVEMENT

TILT
BASIC CAMERA MOVEMENT
 TRUCK
BASIC CAMERA MOVEMENT
TYPES OF CODE
SYMBOLIC CODES
VIDEO PRESENTATION
SYMBOLISMS IN FILMS
 TYPES OF CODE
WRITTEN CODES
 What is TREATMENT?
 CONSISTS OF A WRITTEN CONDENSATION OF A
PROPOSED FILM OR TV DRAMATIC PRODUCTION
 What is STORYBOARD?
 IS A GRAPHIC REPRESENTATION OF HOW YOUR
VIDEO WILL UNFOLD, SHOT BY SHOT
FORMATIVE ASSESSMENT:
 INDIVIDUAL
WORK:
STORYBOARD
DRAW A STORYBOARD
APPLYING THE DIFFERENT
CAMERA TECHNIQUES.
THE END OF THE
LESSON
The Traditional View
The Existentialist view
 “We create our own
nature” : We are
thrown into existence
first without a
predetermined nature
and only later do we
construct our nature
or essence through
our actions.
 Second Theme
 Absurdity: life is  Man seen in this light
absurd and reason is is full of contradictions.
useless in dealing with  Man creates himself
the depths of human through the choices he
life makes and thus takes
responsibility.
Third Theme…Alienation

 The development of science has “separated man

from concrete earthy existence, and forced him to
live at a high level of abstraction. We have
collectivized individual man out of existence,
driven God from the heavens or from the hearts of
men. Man lives in alienation from God, from
nature, from other men, from his own true self.”
Continued…
 Existentialists are concerned how
technology shuts man out of nature and
from each other
 Crowding of people into cities
 Subdivision of labor
 Government control
 Growth of advertising, propaganda and the mass media
of entertainment and communication
Fourth…Fear, Dread and Anxiety
 Anxiety stems from our understanding and
recognition of the total freedom of choice that
confronts us every moment, and the individual’s
confrontation with nothingness.
 Dread is a feeling of general apprehension to
make a commitment to a personally valid way of
life.
 Fifth… Encounter with Nothingness
and Death.
 If man is alienated from nature, God,
neighbors, and self, what is left?
 Death hangs over all of us. Our awareness
of it can bring freedom or anguish.
Sixth…Freedom
 Existentialists write about
the loss of freedom or the
threat to it, or the
enlargement of the range
of human freedoms.
 Freedom is the
acceptance of
responsibility for choice
and a commitment to
one’s choice.
 Believers-stress the man
of faith rather than the
man of will. Man’s
essential nature is God-
like – and humans should
not alienate ourselves
from it.
 Non believers- Because
there is no God, we must
accept individual
responsibility for our own
becoming.
The Existentialist- Absolute Individuality and Absolute
Freedom

 The Existentialist conceptions of freedom

and value arise from their view of the
individual. Since we are all ultimately alone,
isolated islands of subjectivity in an
objective world, we have absolute freedom
over our internal nature, and the source of
our value can only be internal.
Bell Ringer Review!
 What is the definition  Existence precedes
of existentialism? essence
 What are the six  Life is absurd
themes of  Alienation
existentialism?  Nothingness and
Death
 Fear, Dread, Anxiety
 Freedom
For review…
 Existentialism attempts to describe our desire to
make rational decisions despite existing in an
irrational universe.
 Two views- life might be without inherent
meaning (existential atheists) or it might be
without a meaning we can understand
(existential theists).
 We are forced to define our own meanings,
knowing they might be temporary. Everything is
left up to Man.
Noted Existentialists
 Soren Kierkegaard  Please read n their
 Friedrich Nietzsche biographies from your
 Albert Camus textbook.
 Jean Paul Sartre
 Victor Frankl*
Soren Kierkegaard (1813-1855)
 Father of existentialism  It is a person’s
 Rejected Plato and responsibility to live a
Aristotle (the idea that the totally committed (valid)
life and should be
essence of something prepared to defy the
determines what it is… norms of society for the
“essence before sake of that commitment.
existence.”)
 Anti-conformist!
 Believed that individual
choice determines essence
(existence precedes
essence!)
 "...the thing is to find a truth which is true
for me, to find the idea for which I can live
and die" - Journals 1835
 suggests that people might effectively
choose to live within either of two
"existence spheres". He called these
"spheres" the aesthetic and the ethical.
The aesthetic
 Aesthetical lives were lives lived in search
of such things pleasure, novelty, and
romantic individualism.
 thought that such "pleasure", such
"novelty", and such "romantic individualism"
would eventually tend to decay or become
meaningless and this would inevitably lead
to much boredom and dire frustration.
Ethical
 Ethical lives, meanwhile, as being lived with a sense of
duty to observe societal obligations.
 Such a life would be easy, in some ways, to live, yet
would also involve much compromise.
 Such compromise would inevitably mean that Human
integrity would tend to be eroded even though lives
seemed to be progressing (19th century)
 Neither were satisfactory- so enter the 3rd- “religious”
 they could "live in the truth," that they were "individual
before the Eternal"
Welcome back!
 Bell Ringer…what are  Agenda and
Kierkegaard's three Objective: through
stages of living? notes and readings
students will evaluate
Nietzsche's view on
existentialism
Friedrich Nietzsche (1844-1900)
 Most controversial and
most important
 Looks at life critically
 Reflects upon the concept
of Nihilism (life is
senseless and useless),
Saw society heading down
a trivial, meaningless path
of existence.
 Frustrated with the
practice of Christianity
during his life time… “God
is dead.”
 There is not one way of
looking at human
behavior.
“Perspectivalism:”
observing life based on
your own personal
perspective.
Think about it…ideas of Nietzsche
 Take a few minutes and evaluate Nietzsche's
concepts…
Think about it
 Doctrine of eternal recurrence- everything
happens an infinite number of times with an
infinite number of variations
 Thus Spoke Zarathustra…what is
the main point?
 Metaphorical prose  Sees man is empty
 Zarathustra- spent 10 and prescribes a
years meditating on a better future.
mountain, comes
down with an eagle
and snake to teach
men wisdom he has
acquired.
 Bell Ringer…

 Read the Prologue  What is Zarathustra’s

attitude toward man?
 What advice is
Zarathustra giving
man?
 Nietzsche’s advice to face the modern
world…#1 Ubermensch
 “Overman” the ideal and  The feeling of being in
not reality. command of oneself and
 Confronts all possible one’s future.
terrors and misery and is  Is independent, confident
able to rise up and and has disdain for the
overcome personal weak.
desires (desires that make  Ready to reinvent at a
him part of the herd.) moment’s notice.
 Power = the capacity to  Attention is on this world
live well. and not the afterlife.
Review of the Ubermensch
 Practice ethical relativism by judging
actions as “good” or “bad”
 Lives in current moment and not worried
about afterlife
 Has control of one’s desires
 Looks for ways to improve him or herself
through knowledge and willingness to
change.
21st century Teenage Ubermensch
 Practices ethical relativism
 Lives in current moment
 Demonstrates the “will to
power” through imagination
and creativity
 Looks for ways to improve
oneself through knowledge
and change.
 What are some examples of
ways the media attempts to
influence teenagers?
 For example…
 Media control/manipulation
 Name Brand attraction
 Technology
 Sexuality
 Drug use/abuse
 How would the ideal of the
Ubermensch deal with media
expectations for teenagers?
 Nietzsche and Nihilism
(something to think about)

“Every belief, every considering something-true is necessarily

false because there is simply no true world. Nihilism is…not only
the belief that everything deserves to perish; but one actually
puts one’s shoulder to the plow; one destroys. For some time
now our whole European culture has been moving as toward a
catastrophe, with a tortured tension that is growing from decade
to decade: restlessly, violently, headlong, like a river that wants
to reach the end… ” (Will to Power)
 Read the following quote…
 What is Nietzsche trying to say???
The Full quote…(to think about)
 “God is dead. God remains dead. And we have killed
him. How shall we, murderers of all murderers, console
ourselves? That which was the holiest and mightiest of
all that the world has yet possessed has bled to death
under our knives. Who will wipe this blood off us? With
what water could we purify ourselves? What festivals of
atonement, what sacred games shall we need to invent?
Is not the greatness of this deed too great for us? Must
we not ourselves become gods simply to be worthy of
it?”
#2 The Will to Power
 It is the only law and the only
“morality”.
 It applies to all living things. The
pressure for survival or adaptation is
less important than the desire to
expand one’s power.
 Living in itself appears as a subsidiary
aim, something necessary to promote
one’s power.
 The notion of the will to power is
contrasted by Nietzsche with that of
utilitarianism, which claims all people
want fundamentally to be happy.
 Humans are divided into a natural
aristocratic group and a naturally
dependent and inferior one, which are
always opposed. Exploitation is a natural
consequence of the will to power.
 Superior people express the will to power,
taking advantage of their natural gifts to
achieve their full potential and dominance
over others.
 Inferior people use different ideologies, or
“slave moralities”, to try to deny the will to
power.
 Self expressing the will to power – truly
living – can’t be “wrong”.
Good Morning…
 Bell Ringer: What is  Agenda and
Nietzsche’s “Will to Objective: Finish
Power?” Nietzsche and by
analyzing readings,
students will identify
Camus’ thoughts on
Existentialism
For Monday…
 Bring The Stranger to class…you will be
reading/working on your paper.
 If finished, you will start the
Metamorphosis.
 The Will to Power-universal desire to control
others and impose our values on them.
 Slave morality is a social  It promotes virtues such as pity,
illness. It is essentially a and obliging hand, warm heart,
morality of utility. patience, humility and
friendliness, which serve to ease
 This is the morality of the existence for those who suffer.
INFERIOR PEOPLE.
 Good is related to charity, pity,
 Most slaves choose to be victims. restraint, and subservience. It
This morality favors a limited means “tending to ease suffering”.
existence. It “makes the best of a
bad situation”.  Evil is seen in the cruel, selfish,
wealthy, indulgent and
aggressive. It means “tending to
inspire fear”.
 Nietzsche’s moral viewpoint

The “death” of God would lead to the loss of any

universal perspective of things and any coherent
sense of objective truth.
There is a God in each of us, waiting to be born.
 These solutions
(ubermensch, the will
to Power) were
created to rail against
the suppressive
structure of society,
which created
mediocrity and lives
based on self-
delusion.
Reading…The Myth of Sisyphus
 What is
Sisyphus’ fate?
 Is he truly
happy?
The Point of Sisyphus?
 Man is in a paradox.
 One the one hand, evidence shows that the world is
unpredictable and chaotic. Life comes into existence
and then passes. Ideas are proven to be true and then
determined to be false
 On the other, man tries to make sense of this world.
 This human condition- the constant attempt to derive
meaning from the meaninglessness. And thus it is
absurd.
Good Morning!
 Bell  What does the term
Ringer…Compare Metamorphosis
your Camus answers mean?
with your neighbor
 Agenda and
Objective: Through a
reading students will
identify Kafka’s views
on Existentialism
Noted Existentialists
 We strive for clarity,
meaning and explanation
in a life that in turn cannot
offer these answers.
 However, man still
Albert chooses to strive above
Camus his meaningless and
1913-1956
anguished existence. Life
is absurd!
How to deal with the absurd?
 To “live in revolt”
 To accept the tension and struggle of the
search for meaning in a chaotic world.
Jean Paul Sartre
 What is free will?  How is existentialism
 What is determinism? the complete
opposite of
determinism?
Good Morning!
 Bell  Agenda and
Ringer…Complete Objective: Through a
Metamorphosis reading students will
questions (10 identify Kafka’s views
minutes) on Existentialism
Good Morning…
 Bell Ringer…Pick up  What is his belief on
Papers, read Sartre’s existence?
biography.  On freedom?
 How does he define
“self?”
Essence and J. P. Sartre
 existence precedes
essence.
 What we choose to do
determines our nature
 The decision making
process creates our
personality and reality.
Activity…Living an Authentic Life
 With partner…answer  What is free will?
the questions  What is determinism?
provided…  How is existentialism
the complete
opposite of
determinism
Good morning…Bell Ringer..
 Pair up and share  Agenda and
Sartre questions. Objective: By
analyzing a reading
 Tuesday: Note quiz! excerpt students will
review Sartre’s view
of existentialism.
 Tomorrow:
Metamorphosis!
Activity…Freedom questions
 Free will!  Gives you total freedom
 All existence is and responsibility to
meaningless in itself! choose your meaning of
 It is the person decides existence.
(creates) individual fate  Is freedom a good
and therefore accepts thing???
responsibilities for their  To be free is to be caught
actions. in a paradox.
Sartre’s view point
 How would you  “Hell is other people”
interpret these  “Man is condemned
quotes? to be free.”
 “Man is nothing else
but what he makes
himself.”
Good Morning!
 Bell Ringer: Please  Agenda and
review Frankl’s view Objective: Through
of existentialism by review and
filling out review discussion, students
sheet. will understand
 Quiz on Tuesday! Frankl’s and Kafka’s
contribution to
existentialism.
Viktor Frankl
 Developed an  Not an
existential approach to atheist/agnostic like
psychotherapy. Nietzsche
 Humanity's primary  Not a pessimist like
motivational force is Sartre
the search for  Is hopeful in
meaning. mankind’s ability to
overcome evil and
suffering.
Noted Existentialists
 Franz Kafka (1883-  Writer who focused on
1924) alienation. Wrote
about dehumanization,
oppressive
governments,
ineffective
bureaucracies.
 Wrote The
Metamorphosis
Good Morning!
 Bell Ringer…Review  6 themes of
for Tomorrow’s quiz existentialism
 Kierkegaard,
 Agenda and Nietzsche, Camus,
Objective: Through a Kafka, Sartre
film analysis,  “Will to Power,”
students will identify “Ubermensch,”
major themes of Nihilism
existentialism
William Faulkner…
 “Our tragedy today is a general and universal physical
fear so long sustained by now that we can even bear it.
There are no longer problems of the spirit. There is only
one question: When will I be blown up?”