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    This document provides an agenda for a benchmark presentation on Nike. It includes sections on key stakeholders, situation, background, and analysis. The key stakeholders discussed are female consumers, competitors, shareholders, athletes like Allyson Felix and Alysia Montano. The situation covers recent controversies with athletes like Antonio Brown being dropped by Nike. The background gives brief histories on stakeholders. And the analysis section considers what these events mean for Nike's value proposition, partnerships, and female consumer base.

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    This document provides an agenda for a benchmark presentation on Nike. It includes sections on key stakeholders, situation, background, and analysis. The key stakeholders discussed are female consumers, competitors, shareholders, athletes like Allyson Felix and Alysia Montano. The situation covers recent controversies with athletes like Antonio Brown being dropped by Nike. The background gives brief histories on stakeholders. And the analysis section considers what these events mean for Nike's value proposition, partnerships, and female consumer base.

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    33 views14 pages

    Research Analysis Benchmark Presentation 3

    Uploaded by

    api-485928081
    This document provides an agenda for a benchmark presentation on Nike. It includes sections on key stakeholders, situation, background, and analysis. The key stakeholders discussed are female consumers, competitors, shareholders, athletes like Allyson Felix and Alysia Montano. The situation covers recent controversies with athletes like Antonio Brown being dropped by Nike. The background gives brief histories on stakeholders. And the analysis section considers what these events mean for Nike's value proposition, partnerships, and female consumer base.

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    of 14

    RESEARCH & ANALYSIS

    BENCHMARK PRESENTATION

    NIKE
    Value
    Proposition
    Meet
    the
    Team

    Abdul Tairou Helena Benedetto Brian Lundblom


    Paige Denton Lauren Chitren Spencer Slyvester
    Agenda

    Key Stakeholders Situation Background Analysis Key Stakeholders


    Intro Analysis
    Abdul

    FEMALE
    CONSUMERS

    COMPETITORS

    SHAREHOLDERS

    Stakeholders Situation Background Analysis Stakeholders


    Source: Ismail, N. (2015, April 15).

    Brian

    Stakeholders Situation Background Analysis Stakeholders


    Sources: IAAF: Allyson FELIX: Profile. (n.d.).,
    Paige
    ALLYSON FELIX

    ALYSIA MONTAÑO
    ALLYSON FELIX

    ALYSIA MONTAÑO
    Stakeholders Situation Background Analysis Stakeholders
    Sources: IAAF: Heifetz, D. (2019, September 11).
    Lauren

    ANTONIO BROWN

    Stakeholders Situation Background Analysis Stakeholders


    Source: Germano, S. (2014, March 20)
    Helena

    What does this mean for

    Stakeholders Situation Background Analysis Stakeholders


    Source: Zirin, D. (2019, September 23).
    Spencer

    What does this mean for

    Stakeholders Situation Background Analysis Stakeholders


    Source: Winkler, (2018, April 7).

    Abdul

    Stakeholders Situation Background Analysis Stakeholders


    Source: Winkler, (2018, April 7).

    Abdul

    Stakeholders Situation Background Analysis Stakeholders


    INDEX
    THANK YOU

    Key Stakeholders Situation Background Analysis Key Stakeholders


    Intro Analysis
    References
    Alysia Montano: Olympian inspired by motherhood. (n.d.). Retrieved from
    https://gotracktownusa.com/inside_track/2015/04/alysia-montano-olympian-inspired-motherhood/.

    Germano, S. (2014, March 20). American Marathoner Kara Goucher Leaves Nike, Signs With Seattle Startup Oiselle.
    Retrieved from https://www.wsj.com/articles/no-headline-available-1395347217.

    Heifetz, D. (2019, September 11). Lawsuit Says Antonio Brown Sexually Assaulted Former Trainer. Retrieved from
    https://www.theringer.com/nfl/2019/9/11/20860107/antonio-brown-rape-sexual-assault-lawsuit-trainer.

    IAAF: Allyson FELIX: Profile. (n.d.). Retrieved from https://www.iaaf.org/athletes/united-states/allyson-felix-182528.

    Ismail, N. (2015, April 15). WATCH Nike shares your inner struggles. Retrieved from https://www.marketing-
    interactive.com/nike-women-shares-inner-struggles/.

    Meyersohn, N., & Kosik, A. (2019, September 19). Nike says Antonio Brown is no longer 'a Nike athlete'. Retrieved
    from https://www.cnn.com/2019/09/19/business/antonio-brown-nike-nfl-patriots/index.html.

    Sandler, R. (2019, September 19). Nike Drops Antonio Brown Amid Sexual Assault Allegations. Retrieved from
    https://www.forbes.com/sites/rachelsandler/2019/09/19/nike-drops-antonio-brown-amid-sexual-assault-
    allegations/#2cad4cc464c2.

    Silverman, M. (2019, September 19). Antonio Brown is no longer a Nike athlete - The Boston Globe. Retrieved from
    https://www.bostonglobe.com/sports/patriots/2019/09/19/antonio-brown-longer-nike-
    athlete/gKy2xXUFdLRYiZp3iZKtWK/story.html.

    Zirin, D. (2019, September 23). An Ugly End to the Antonio Brown Saga. Retrieved from
    https://www.thenation.com/article/antonio-brown-patriots/.

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