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    Medical Tourism

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    Aditya Shukla
    Medical tourism involves traveling abroad to obtain medical care and can include procedures like joint replacements, cardiac surgery, and cosmetic surgery. It has grown rapidly as a practice due to lower costs for procedures in countries that have become hubs for medical tourism. The growth is driven by factors like longer wait times and higher costs in developed countries compared to developing countries that see medical tourism as an industry. However, barriers include lack of regulation, accreditation, and differences in standards of care across countries.

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    Medical Tourism

    Uploaded by

    Aditya Shukla
    123 views13 pages
    Medical tourism involves traveling abroad to obtain medical care and can include procedures like joint replacements, cardiac surgery, and cosmetic surgery. It has grown rapidly as a practice due to lower costs for procedures in countries that have become hubs for medical tourism. The growth is driven by factors like longer wait times and higher costs in developed countries compared to developing countries that see medical tourism as an industry. However, barriers include lack of regulation, accreditation, and differences in standards of care across countries.

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    Medical tourism involves traveling abroad to obtain medical care and can include procedures like joint replacements, cardiac surgery, and cosmetic surgery. It has grown rapidly as a practice due to lower costs for procedures in countries that have become hubs for medical tourism. The growth is driven by factors like longer wait times and higher costs in developed countries compared to developing countries that see medical tourism as an industry. However, barriers include lack of regulation, accreditation, and differences in standards of care across countries.

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    Download as PPT, PDF, TXT or read online from Scribd
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    123 views13 pages

    Medical Tourism

    Uploaded by

    Aditya Shukla
    Medical tourism involves traveling abroad to obtain medical care and can include procedures like joint replacements, cardiac surgery, and cosmetic surgery. It has grown rapidly as a practice due to lower costs for procedures in countries that have become hubs for medical tourism. The growth is driven by factors like longer wait times and higher costs in developed countries compared to developing countries that see medical tourism as an industry. However, barriers include lack of regulation, accreditation, and differences in standards of care across countries.

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    of 13

    Medical Tourism

    About Medical Tourism

    • Medical Tourism: The term is coined by


    travel agencies.
    • It basically relates to the mass media
    describing the rapidly growing practice of
    travelling across national and international
    borders to obtain healthcare.
    • Over 50 such countries has been identified
    as medical tourism hubs.
    Services entailed in Medical Tourism

    • Joint replacement (Knee/Hip)


    • Cardiac surgery
    • Dental surgery
    • Cosmetic surgery
    • Psychiatry
    • Alternative treatments
    • Convalescent care
    Medical Tourism: History
    Medical Tourism: Market Drivers
    Medical Tourism: Growth Barriers
    Medical Tourism: India’s edge

    Breast
    Open heart Liver Hip Heart valve
    Countries Augmentati
    surgery transplant replacement replacement
    on

    $ 30,000 $ 300,000 $ 24,000 $ 200,000 $ 24,000

    $ 12,000 $ 120,000 $ 11,000 $ 11,000 $ 3,300

    $ 8,500 $ 70,000 $ 6,600 $10,000 $ 2,400

    $ 19,000 $ 210,000 $ 13,000 $ 13,500 $ 8,500


    Medical tourism: Global presence
    Medical Tourism: Work Cycle

    Work Cycle
    PEST Analysis
    Medical Tourism: Segmentation

     Geographic:

     Region: South East Asia, America, Europe.

     Demographic:

     Age : All age people but mostly elderly


    people.
     Income : Upper Middle class and Higher
    class.
     Occupation: Self employed, business class
    and high income group
    Medical Tourism: Segmentation
    Medical Tourism: Segmentation

     Psychography:

     Lifestyle: Health & beauty conscious people,


    disease affected people, Nature loving people
    and people loving traditional remedies.
     Hereditary and genetic disorders

     Behavioral:

     Benefits : Quality, service, economical and


    specialties
     Stereotype thinking

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