A Statistical Study Of The Important Factors Influencing

Consumers’ Choice Of Motorbike.

Presented by,
Introduction
 Motorbike priorities & preference differ from person to person
 Shifting of priorities over the year after using the motorbike
 A set of questionnaire including changing current motorbike brand
 Influence of Internal and External factors while purchasing motorbike
 Using survey method to gather raw data
Objectives

 To find out the factors which influence people’s

purchasing of motorbike.
 To analyze people’s perception towards motorbike
brands.
 To get feedback what people expect from the
motorbike.
Factors which influence people’s purchasing of motorbike:

 Price
 Mileage
 Quality
 Brand Image
 Style and Look
Significance of the proposed study
 Will facilitate identifying consumers feelings about
motorbikes.
 Will help marketer to identify factors that consumer looks in
during the selection of a bike.
 Will explain consumer behavior about the qualities of a
motorbike.
Expectation from motorbike
 Sampling Technique
 The sample size for this project is 32 respondents.
 We had our questions filled up by people from shops,
educational institutions, roads, and from markets within the
city.
 The convenient sampling technique was used for this project.
 The respondents were selected based on accessibility.
Primary Data
Primary Data
Primary Data
Data analysis and interpretation
Factors Single option (30)
Price 10
Quality 9
Mileage 3
Brand Image 4
Style and Look 4

Total Responses 30
Data analysis and interpretation
Factors Multiple Options (33)
Price 25
Quality 22
Mileage 21
Brand Image 18
Style and Look 17

Total 103 (33)

Responses
Rider’s Preference Over Age
Rider’s Preference Over Age
Rider’s Preference Over Age
Rider’s Preference Over Age
Rider’s Preference Over Age
Rider’s Preference Over Age
Over All Preferred Brand
Change of Factors in case of Single and Multiple options

Factors Single Percentage of Factor Multiple Options Percentage of Factor Grand Total
option Selection (Single Option) (33) Selection (Single
(30) Option)
Price 10 33.33% 25 24.27% 15.87+12.7
1=28.58%

Quality 9 30.00% 22 21.36% 14.28+11.1

9=25.47%

Mileage 3 10.00% 21 20.39% 4.76+10.68

=15.44%
Brand 4 13.33% 18 17.48% 6.35+9.16=
Image 15.51%
Style and 4 13.33% 17 16.50% 6.34+8.64=
Look 14.98%
Total 30 (47.61% as 100%) 103 (33) (52.39% as 100%) 100%=100
Responses %
 Hypothesis Test

H1: External factors affect the customer purchase decision of

motorcycle brand.
H0: External factors do not affect the customer purchase
decision of motorcycle brand.
H2: Internal factors affect the customer purchase decision of
motorcycle brand.
H0: Internal factors do not affect the customer purchase
decision of motorcycle brand.
Findings