Blogs/Microblogs

Sophia Barajas EDT 180

WAH-NEE-LO
(Want-Need-Love)
Wanelo
DEENA VARSHAVSKAYA

FOUNDED IN 2012

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AVOID crowded shopping centers, find unique
trends made EASY with online shopping!
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Wanelo Features

RETAILERS CAN CLAIM & HASHTAGS (PRODUCT SEARCH) USERS CAN SAVE ITEMS TO
MANAGE STORE PAGES PERSONAL WISHLISTS

3
Audience
Pros Cons
90% of Wanelo users are Women Directed towards women
10% (and growing) are Men Less intended for male use
Intended for users who are searching for N/A
retail individuality an easier way.

4
Wanelo enables active participation in online shopping
by providing the ability to share content of website H O W I S T H I S S O C I A L M E D I A?
with others, and purchase virtual goods.
5
Easy access
shopping enhances
independent
retailer growth, and
encourages brand
name sales.
WHY DO WE CARE?

6
Social
Shopping

We adopt this style of It supports businesses

social media because it is
an accessible way to
shop for trendy stuff

Wanelo is intended for

simple shopping (Social
Shopping)

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“I have been using Wanelo since 2014.
I was a sophomore in high school, and I didn’t drive. It became
the primary platform for my shopping needs.
Wanelo also streams trends that are set globally, and those
trends pass through many different countries. It is an amazing
culture that encaptures ideas from around the world.
People from around the world offered input on trends, and
offered their retail ideas.; making it all the more exciting.”
Sophia Barajas

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Thank you for
your time!
SOPHIA BARAJAS

SJBARAJ1@ASU.EDU