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    Lululemon has long been known for its high-quality yoga clothing, but its reputation as an exclusive brand catering only to thin, wealthy women has faced criticism. While Lululemon's focus on women's athletic wear emphasized fit and design for yoga and other activities, some felt the company excluded larger sizes and portrayed an unrealistic body image. In recent years, Lululemon has worked to expand its sizing and be more inclusive with its messaging to all women.

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    Lululemon has long been known for its high-quality yoga clothing, but its reputation as an exclusive brand catering only to thin, wealthy women has faced criticism. While Lululemon's focus on women's athletic wear emphasized fit and design for yoga and other activities, some felt the company excluded larger sizes and portrayed an unrealistic body image. In recent years, Lululemon has worked to expand its sizing and be more inclusive with its messaging to all women.

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    © All Rights Reserved
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    58 views5 pages

    Presentation Material

    Uploaded by

    api-486217012
    Lululemon has long been known for its high-quality yoga clothing, but its reputation as an exclusive brand catering only to thin, wealthy women has faced criticism. While Lululemon's focus on women's athletic wear emphasized fit and design for yoga and other activities, some felt the company excluded larger sizes and portrayed an unrealistic body image. In recent years, Lululemon has worked to expand its sizing and be more inclusive with its messaging to all women.

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    © All Rights Reserved
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    of 5

    External Narrative

    One of Lululemon’s biggest strengths is also a weakness

    Forbes, 2019

    The Guardian, 2013

    HuffPost, 2017

    1
    External Narrative
    Where did this perception come from?

    The Tyee, 2005

    ABC News, 2013

    2
    Lululemon and Lumen

    • Male focused • Female Focused


    • Work, athleisure, and • Yoga, fitness, and
    sport-specific clothing athleisure

    3
    What People are Saying About Us

    Bust, 2018

    4
    Including all Sizes

    L I
    u n
    l d
    u
    l
    vs u
    s
    e t
    m r
    o y
    n

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