Group 6

Gaurav Gupta
Lovish Kapoor
Aniket Mehta
Aman Adbi
Garikapati
Surya Krishna
Mridu Malhotra
MAJOR PLAYERS IN LATIN AMERICA

• Amazon Prime Video

• Blim
• Cabletica
• Claro Video
• Fox Play
• Fox+
• Globo Play
• HBO
• Movistar Play
• Flow fixed
• Netflix
• Tigo Play
GLOBAL DIGITAL MEDIA CONSUMPTION
• With the rise of Video-on-demand platforms and
content providers liberating more and more content,
amount of content consumed by bingeing will continue
to grow.
Methods used by TV viewers, to binge watch TV
Source: MarketCast report, 2014
• Media and entertainment companies will need to
measure bingeing more granularly than broadcast
television is measures today.
• Using data analytics, a right experience can be
packaged for advertisers and monetize them directly
by building a model that caters to different types of
binge viewers.
INDUSTRY FORECAST
GLOBAL MEDIA AND
` ENTERTANMENT

Source: S&P Global Ratings. Revenue growth shows local currency growth weighted by prior-year common-currency revenue-share. All other figures are converted into U.S. Dollars using historic exchange rates. Forecasts are
converted at the last financial year-end spot rate. FFO--Funds from operations.
INDUSTRY FORECAST
GLOBAL MEDIA AND
` ENTERTANMENT
PROCESS EXCELLENCE

• Great attention to production efficiency and quality
– Copy exactly -
• Brazil’s media market is filled with unused potential. The
country has as many pay-TV subscribers as in the United
States. Since this only represents about 30% of the
Brazilian population, there’s an enormous untapped
market for pay TV in Brazil. More importantly, viewers
willing to pay for linear TV are more likely to make the
jump to OTT.
OPERATIONAL STRATEGY
• Moore’s Law – Gordon Moore - Number of
transistors on a microchip doubles every two years,
and the cost of computers is halved.
• Every 9 months a new plant is manufactured - Plants are
constructed based on future demands, rather than
existing – Risky investment – Incentive packages from
local government
• It is rational as they reap the bulk of their profits in the
first 6 months – Re-invest in the existing sites – start
production at a revamped facility
• Investment is motivated by a desire to build large
amounts of new capacity as quickly and cost-effectively,
with the lowest risk possible - and not with the intent
of reduction of cost
• Speed is critical – needs 2 years to construct and $1bn
for a fab, which will be cloned in an year or 2. Delay in
one week costs future sales.
• Relies on well-educated labour – Will only build plants
where access to technical and trainable labor is easy.
CAPACITY PLANNING (LOCATION)

• Great attention to • The addition of linear • Operators can • As more lower-income

content as part of SVoD differentiate households get
packages represents themselves better and connected in Latin
could bring important increase customer America, pay-TV and
opportunities for pure loyalty by using an OTT telecom operators in
SVoD service providers service; for pure-play the region should look
across the whole OTTs, meanwhile, at addressing this
region. partnering with segment by launching a
operators can boost low-cost, stand-alone
customer acquisition and mobile-focused
by exposing OTT video service
households to the packed with relevant
service via pre- content
established customer
relationships.
 3 YEAR PLAN
Stand out in
` the crowd
• OTT services can dazzle new users with all the latest
features and functionality, but without quality content,
there’s no guarantee they will stick around or return.
Content really is critical to the success of an OTT service.
Choose the services based on market trends and primary
research
Niche Services
`
• Niche services can help you stand out in the crowd
and enable you to focus on smaller segments of the
market, which are typically more loyal and often lead
to higher margins
3 YEAR PLAN
Innovate the customer
` experience
• VOD (Video On Demand) is all
about convenience.
• Viewers are not confined to a
schedule, they can create their
own.
• VOD also gives viewers the
freedom to browse a library and
watch content that appeals to
them whenever they want,
wherever they want and as often
as they want.
• Linear TV caters to the prime time,
which also the viewer’s down time
of the day.
• With OTT, viewers don’t have to
miss a show as they can watch on
the go and keep up with the social
conversation.
• In a scheduled environment
viewers are also more likely to
watch content they wouldn’t have
to otherwise thought about.
• Viewers want to watch live events,
such as sports and news, as they
happen and be part of the social
conversation.
• With advancements in OTT,
viewers are now able to access
great quality live broadcasts,
wherever they are and on any
device.
 THANK YOU

Win Diesel
Gagan Jain Gaurav Gupta Manju Renuka Singh
(1st Year) (1st Year) (1st Year) (1st Year)