Alcom

Made For:
Alcom

Made By:
Nakul Baweja (19P096)
MDI Gurgaon
 TASK 1

END TO END RAM CONCEPTUALISATION

The schedule, pricing and arrangements for RAM (Goa and Hyderabad) are
thought-out and planned as follows…
Orchid Hotel, Hyderabad ITC Kakatiya, Goa

November 3rd , 2019 November 3rd , 2019

6PM – 11PM 6PM – 11PM

120,000 INR for 15 people, 124,500 INR for 15 people,

roundtrip (MDI team) roundtrip (MDI team)

189,000 INR for food, 312,000 INR for food,

conference, alcohol for 70 conference, alcohol for 120
people people

120,000 INR per night for 15 124,500 INR for 15 people,

people (MDI team) per night (MDI team)
RAM can have some fun and engaging activities to help everyone connect with
each other

• Name Tag Hunt – Get people to wear other people’s name tags and have them identify their
section mates

• 2 Truths and a Lie - which involves diving people into smaller groups and asking them to share 3
statements about themselves with other team members guessing truths from lies

• Melody Match – Play a tune and gift personalized MDI souvenirs to those who correctly answer

• Bring out your Past - We can have activities wherein they share their fondest/past memories about
their faculty/batch/ any other memory.

• Do you remember - Quizzes on how much they remember about the famous people from their
batch, about MDI, faculty, Gurgaon, Sector 29 , etc.
 TASK 2

GIFT IDEATION AND QUOTATION

Personalized gifts which help alums become nostalgic are a great way for them to
remember RAM as something special

• Hard Goods - Personalized coffee mugs, pens, photo-frames or a combination of the above

• Apparel - Caps, t-shirts, colorful badges and other accessories are good options for apparel are
related gifting

• Books – We can speak with alums’ friends to shortlist the kind of books they prefer reading and
then gift one accordingly
A stylish customized gift which is beautiful, thoughtful and durable, would be
remembered by our alumni

Some curated and personalised suggestions are as follows:

Personalized canvas wallet

Engraved wooden visiting card Important document covers (with MDI and alum name
holder with MDI logo with MDI logo embossed at embossed) at INR 750
embossed at INR 399 INR 799 (negotiable) (negotiable)
Link Link Link
 TASK 3

ALUMNI PORTAL
Innovative, unconventional and consistent efforts are required to increase alums’
usage of the alumni portal and for the portal to become a preferred option over
Yahoo groups
• The portal can host weekly/monthly podcasts allowing both ManDevIans and students from
other business schools access to these podcasts, the topic of discussion of which can be decided
via polls and crowd sourced in addition to consulting with the alumni.

• We can also have official MDI blog posts on the portal where alumni can write weekly columns
talking about their industries, sectors, companies, MBA life and even about things like the
effects of changing geo-political situations on business and career advice.

• The traffic from the Yahoo group can be diverted to the portals by proving a chat window on the
portal itself

• We can create a provision in the portal where services or informal help can be offered for and by
our entrepreneurial alumni which can include refining business models, helping with the proof
of concept, creating prototypes, helping with strong industry connections and any technical or
business related help which might be needed for or by our alumni