PROJECT

P R E S E N TAT I O N
WILDFIRE ENTERTAINMENT CASE

ORGANISATIONAL BY GROUP 4
STRUCTURE DESIGN 1.Aditya Singh UM18326
2.Adrita Chakraborty UM18327
3.Agreema Das UM18328
4.Aishwary Rathi UM18329
5.Aoyan Das UM18335
6.Suryansh Abhishek UM18371
7.Sushree Sutapa Das UM18376
 Initially the structure was informal and fluid having no formal routine
1 as no. of employees(40) was very low initially

But as gradually problems aroused, Elizabeth Rankin an INSEAD MBA

2 was hired to solve the organisational structural issues. She was given a
complete free hand and she chose to implement a hierarchical,
functional structure

3 The functional system worked well for a few years but it soon had to
be modified into a matrix structure

As the company grew the matrix structure also failed , and now at this juncture
4 she was in a quandary. She knew she had to implement the divisional structure in the
organisation but it has its own set of problems associated with it.
Functional Structure
Features

Helpful when economies of scale

Increased managerial Efficiency

High degree of specialization for employees

Barriers between different functions

Delay in decision making

Complications in organizational objectives

 Features
Matrix Structure

Technical depth with holistic view

More balanced decision-making

Improved workplace Communication

Flexibility

Confusion over Accountability

Delay in decision making

Lack of focused attention

Divisional Structure
Features

Work Clarity and Quality

Improvement

More utilization of opportunities

Complete autonomy to employees

Silo Mentality

Clash of Interests

More expensive structure

 Our Recommendation

FOUNDERS & CEO

CHIEF
STRATEGY Administration
OFFICER

Controlling Personnel Legal

Division 2
Division 3 Learning
Division 1 Gaming Animation
tools
& Movie

Marketing
Software Marketing& Software Marketing & Software
Operations & Development Operations Operations
Distribution development Distribution development
Distribution
 Balanced Scorecard
What value did we What we must
create for our excel at?
shareholders?
Financial
“To succeed financially, how
should we appear to our
stakeholders?”
How do customers
look at us?
Are we satisfying

Customer Internal Business

our customers

Vision Processes
“To achieve our vision, how
should we appear to our and
“To satisfy our shareholders
needs?

customers ?” Strategy and customers, what

business processes must
we excel at?”

How can we serve Learning and How can we

our customers continue to improve
better in the future? Growth & create value?
“To achieve our vision, how
will we sustain our ability to
change and improve?”

What are the emerging opportunities and challenges?

 THE BALANCED SCORECARD KEEPS COMPANIES LOOKING—AND MOVING—FORWARD INSTEAD OF BACKWARD

WHY BALANCED SCORECARD ?

“Balanced scorecard”—a set of measures that gives top managers a fast but comprehensive view of the business. The balanced scorecard
includes financial measures that tell the results of actions already taken.

1st 2nd 3rd 4th

JUSTIFICATION JUSTIFICATION JUSTIFICATION JUSTIFICATION

The scorecard puts strategy and Designed to pull people toward This initiative will help them in the Functional & Divisional barriers
vision, not control, at the center the overall vision process of Cross –Functional are removed and ultimately lead
integration to improved decision making and
problem solving
THANK
YOU