VISION AND MISSION

VISION
To grow and maintain our position as the
biggest bread company in Indonesia through
deeper and wider market penetration using
an extensive distribution network to reach
Consumers throughout Indonesia

MISSION
To produce and distribute products
which are halal, high quality, hygienic and
affordable for Indonesian Consumers.
 Financial Perspective
Increase Profitability

Increase Sales Decrease Operating Expense

Customer Perspective
Improve Brand Awareness Improve Market Share Improve a End Costumer Experience

Internal Perspective

Business Diversification Product Development

Company Core Value Statement :

• RESULT (We are Fast Run to give the best Performance and optimum Result while still prioritizing customer satisfaction)
• ORGANIZATION (We adopt the Values and Culture and work with Passion and high spirit to constantly provide the best (Spirit of Excellence) results)
• TEAMWORK (Our Performance and Achievement is the result of excellent Cooperation and Coordination from all parts of the Company
• IMPLEMENTATION (We ensure every strategy is implemented well (Follow through to completion) enabling perfect execution)

Learning and Growth Perspective