Price:

Netflix has three plans: Basic, Standard, and Premium priced at $7.99, $10.99, and $13.99
respectively. The basic plan offers only standard definition whereas the Standard option allows for
HD watching, while the Premium plan allows Ultra HD
Online streaming of video through Netflix turned the company from being one of the post office’s
biggest customers to being the largest source of Internet traffic in North America by 2010. By 2011
Netflix began to acquire content that would be exclusive to their service.
Price Sensitivity by household income: Netflix sensitivity is almost flat here. The median for
someone on $25,000 is only $3 less than someone earning ten times more. This puts strict bounds
on the pricing strategy Netflix can employ.
Price Sensitivity by Features: Netflix is segmenting their pricing along the correct metrics. The
willingness to pay for “Quality of the streaming video” and “Unlimited users” is extremely high.
 A lot of Netflix subscribers
want high quality streaming
and are willing to pay for it.
This should be the main
segmentation feature for
Netflix. But the “unlimited
users” hovering up there in
the top-left offers another
opportunity. Its position
means that a small number of
people are willing to pay a lot
more for this feature.
This makes it a prime premium
tier opportunity.
Pricing in India
There are three plans offered by Netflix in India that you can choose from: Basic, Standard and Premium. The
one you pick will depend on the types of features you want with your Netflix subscription.

The pricing of Netflix is done by Dollar to Rupee conversion. That’s the reason the pricing for a
subscription seems to be overpriced , but in United States it is considered as moderate.

A lower pricing tier will likely help Netflix go beyond the premium subscriber market to gain more market
share in India’s booming video streaming market, currently dominated by Star India's Hotstar and Amazon
Prime Video.
 Promotion:
Netflix follows the dogma to use the products to sell their brand and not the brand name or
image to sell their products. Netflix takes time to concentrate on its content & create
campaigns to endorse & engage audience to encourage the TV show in question.
The Brand Content Strategy Crux: High-Quality Content Pushed Out Consistently: Others
make appearances for the top TV shows, like HBO, NBC, and FX, but Netflix beats them all for
the highest number of shows on the list. Their commitment to quality is part of the reason
viewers come back for more.
On-Demand Streaming vs. Live Streaming: Another brand content strategy choice that works
well for Netflix is remaining true to their commitment to deliver ad-free, on-demand
streaming to their customers. Netflix pledges to quality rather than changing its dominant
service to cope with the market’s competitors
Strategic Partnerships: For Netflix, a partnership with Apple is one such example. Netflix
allowed the owners of the Apple TV set-top box to sign up for Netflix directly. They could
even pay for the service through their iTunes accounts. For Netflix, it was an opportunity to
access Apple’s large customer base. For Apple, it was a chance to provide their customers
with more content in a convenient way