COUNTRY SNAPSHOT: MEXICO

Nicholas Dillon
CULTURE:
• 92.7% of Mexicans speak Spanish.

• 82% of Mexicans are Catholic, while most other practice some other form of
Christianity.

• Family is one of the most important values in Mexican culture.

• Hospitality especially when it comes to hosting parties for family is another

important Mexican value.

• Popular foods in Mexico include: corn tortillas, peppers, tomatoes, and rice.
ECONOMY:
• Mexico has one of the fastest growing economies in the world.

• Major industries: manufacturing of automobiles, food, and

electronics, and export of goods.

• Manufacturing and exports have proven to be the back bone of the

Mexican Economy.

• Mexico was the worlds12th largest exporter of goods.

• The United States receives around 79% of Mexican exports.
ECONOMY CONTINUED:
• Mexico manufactures and exports the same amount of goods
as the rest of Latin America combined.

• Mexico is responsible for manufacturing many products for

foreign companies.

• Many American companies have manufacturing plants in

Mexico.
MARKET PENETRATION:
• The biggest opportunity for international companies to
penetrate the Mexican market is through manufacturing.

• One company that has penetrated the manufacturing market

is Ford.

• Ford has been in Mexico since the 1930’s, producing parts and
entire vehicles.
MARKET PENETRATION CONTINUED:
• Also trough manufacturing, Nestle has successfully entered the
Mexican market.

• Nestle has been manufacturing their products in Mexico for

over 80 years.

• By doing this, Nestle and Ford have both benefited the

Mexican economy and working class.
CONSUMER SEGMENTATION:
• The United States has a strong influence on the Mexican consumer, this is
especially true in urban areas.
• In terms of purchasing, women usually make the decisions around the
household.
• Men however, usually make larger purchasing decision in Mexico.
• The Mexican consumer is usually very informed and aware of major brands.
However, they will most often pick the best price to product option.
• More importantly, Mexican consumers like to also focus on the service
experience that they receive.
LOSING COMPANY:
• Taco Bell is a losing company in Mexico.

• There are currently no Taco Bell locations in Mexico.

• Taco Bell has made numerous attempts to establish

themselves in Mexico but have been unsuccessful.

• The main problem is that Taco Bell is trying to sell fake Mexican
food to Mexicans.
WINNING COMPANY:
• Sabritas is a winning company in Mexico.
• In Mexico Frito-Lay goes by the name Sabritas.
• Sabritas sells many American Frito-Lay snack products, but also
has special Mexican snacks specific to Sabritas.
• Sabritas has positioned themselves to speak to the Mexican
consumer through products being designed for them, and
adds relating to their culture.
• https://www.youtube.com/watch?v=tKXxJ29HEiQ
REFERENCES:
• Amadeo, Kimberly. “More Americans Immigrate to Mexico Than Vice Versa.” The Balance Small Business, The
Balance, www.thebalance.com/mexico-s-economy-facts-opportunites-challenges-3306351.

• Chepkemoi, Joyce. “What Are The Biggest Industries In Mexico?” World Atlas, Worldatlas, 8 Mar. 2018,
www.worldatlas.com/articles/what-are-the-biggest-industries-in-mexico.html.

• “Global Companies Manufacturing in Mexico.” TACNA Services, tacna.net/companies-succeeding-in-mexico/.

• “Manufacturing in Mexico.” The Offshore Group, offshoregroup.com/manufacturing-mexico/.

• “Mexico: Reaching the Consumer.” Economic and Political Outline Italy - Santandertrade.com,
en.portal.santandertrade.com/analyse-markets/mexico/reaching-the-consumers.

• Swerdloff, Alex. “A History of Taco Bell's Failed Attempts to Open Locations in Mexico.” Munchies, VICE, 22 Dec.
2017, munchies.vice.com/en_us/article/a3d4xg/a-history-of-taco-bells-failed-attempts-to-open-locations-in-mexico-
fastfoodweek2017.

• “Top Succeeding U.S. Companies in Mexico.” NAPS, 17 Aug. 2018, napsintl.com/mexico-manufacturing-news/top-

companies-succeeding-in-mexico/.

• Zimmermann, Kim Ann. “Mexican Culture: Customs & Traditions.” LiveScience, Purch, 19 July 2017,
www.livescience.com/38647-mexican-culture.html.