Professional Documents
Culture Documents
Amul SCM
Amul SCM
Presented by:
Gaurav kumar
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Presented to:All
INDIAN DAIRY INDUSTRY
India is world’s largest producer of dairy
products by volume.
Type - Cooperative
Industry - Dairy
Founded - 1946
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KEY FACTS
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GCMMF - An Overview
Year of Establishment 1973
2.VALUE FOR
MONEY
3. AVAILIBILITY
4. SERVICE
AMUL PRODUCT’S DIVERSIFICATION
Dairy
• Cheese Products
• Bread Spreads Non-Dairy
• Milk Drinks & Desserts
• Instant Food
• Fresh Milk
• Snacks
• Veg. Oils
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PRODUCTS
Bread Spreads
Milk Drinks
Powder Milk
Fresh Milk
Cheese
For Cooking
Chocolate 10
MARKET SHARE
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AMUL MODEL
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SUPPLY CHAIN
MANAGEMENT
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LOGISTICS PROCESS
I. Logistics in collection –
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EVOLUTION OF “IT”
The evolution of IT in AMUL was took place in
the guidance of DR.B.M Vyas.
Compa
ny
Wholesal Dealer
er Franchisee
Retailer
Consum
ers 24
THE CHANNEL NETWORK
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PROCUREMENT
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COLD STORAGE NETWORK
Chillers in proximity of villages
and 18 MT trucks
Frozen food below -18 C
Second leg
Depots to WDs
407’s
Third leg
WDs to retailers
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Transport through rickshaws
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REVERSE LOGISTICS
MILK CHURN
from dairy to VCS
BOTTLE
from retailer to dairy
DAMAGED PRODUCTS 34
from customer to retailer then to dairy
DIRECT RETAILING
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