PRODUCTION AND OPERATIONS

MANAGEMENT - 1
Group 1
Adarsh P
Harikrishnan R
Sanjai S
Viknesh R
Santhosh A S
India’s largest bus ticketing company
Phanindra Sama, CEO, redBus
IPO Model
Process
 OPERATION PROCESS
1. Forecasting :
Seasonal Wise they have to increase the buses .
Special services in weekend .
1. Design :
Speed, User Friendly Interfaces, and Delight
1. Capacity Management :
Its a service based Company ,So they having the server system located in different
areas with a limited number of client logins.
 OPERATION PROCESS (Contd..)
4. Demand Management
When the demand is more they had increased the price of the tickets.
When there is no demand they move with their promotional strategies.
5. Process Management
The process consist of input and output

6. Layout and Process Structure

There are three types of process layout are their ;
Customer to Server to Administrator then feedback.
7. Works design management

Redbus only provides a technology platform that connects intending travelers with bus
operators. The amenities, services, routes, fares, schedule, bus type, seat availability and
any other details pertaining to the bus service are provided by the respective bus operator
and redBus has no control over such information provided by the bus operator.

8. Location management
Redbus doesn't have any physical location, users can use only their online app and
website. They do have a physical office, but it doesn’t interact with customers.
9. Quality management
Redbus only maintains the quality of the information provided in their application and
website. They don’t have any control over the quality of service provided by bus
operators.
10. Supply chain management :

11. Inventory management :

12. Aggregate planning :

13. MATERIAL REQUIREMENT PLANNING

Bus Operators Software System (BOSS)

Computer servers

14. ENTERPRISE RESOURCE PLANNING

ERP software integrates various functions into one complete system to streamline
processes and information across the entire organization.

The central feature of all ERP systems is a shared database that supports multiple
functions used by different business units.

Redbus uses Bus Operating System ERP software.

15. SCHEDULING

Redbus does not owns even a single bus but it strategically uses its resources.

Redbus gives the bus operators a software for managing the seats in their buses.

To make their tickets digital and interact with customers effectively.

Thus saving time and resources at the maximum.

16. LEAN MANAGEMENT

It is doing everything to maximize output by reducing input.

Redbus has reduced major workforce in reserving and printing tickets.

Very less working space required.

17. WAITING LINE (OR) QUE MANAGEMENT

The waiting line or queue management is a critical part of service industry.

It deals with issue of treatment of customers in sense reduce wait time and improvement
of service.

As Redbus is completely online, ticket booking for customers and enrolment of new
buses for the operators are made instantly thus saving time.

18. BOTTLENECK MANAGEMENT

The demand and supply of seats in buses and the information regarding it between the
operators and customers during the festival days becomes the bottleneck.

Redbus shows only the seats and boarding points that are made available by the
operators.

Online payment goes in a mess sometimes.

Operation Priorities
Core Competitiveness

Provide widest number of travel options across thousands of routes.

Tradeoff

Redbus is providing best class service across thousands of routes with less price as
compared with their competitors.
Order Priorities
Order Winners
Service provided and Easiness to book a ticket.

Order Qualifiers
Availability of variety of buses and route options.

Order Delight
More benefits with less price.

Order Loser
Poor service with less benefits and charging higher prices.