PEOPLE MEDIA

DEFINITION

• People – human beings making up a group or assembly or linked

by a common interest, a body of persons that are united by a
common culture, tradition, or sense of kinship, that typically have
common language, institutions, and beliefs, and that often
constitute a politically organize group.

• Media – is the means of expression, communication or conveyance

that reach or influence people widely.
PEOPLE MEDIA

• People media – an assembly of people with a common interest

where they become the main means of mass communication. In
other words, people are media themselves since they have the
ability for mass communication.
PEOPLE MEDIA VS PEOPLE AS MEDIA

• People in media – they are the people behind another form of

media. They use other forms of media such as text media, visual
media, multimedia, etc. in disseminating information and imparting
knowledge.

• People as media – they are the MEDIA itself. The person serves as
the medium for another person to learn or acquire new knowledge.
TYPES

• Idea Generators – ex. Writers

• Speakers – active people media such as Personal Relations people,

newscasters, politicians

• Users – especially in the internet where content is highly user-

generated, everyone is a user
HISTORY
• BCE – Cave Paintings
• 150 – Invention of paper
• 382 – Manuscript transcription
• 1450 – Printing Press
• 1600 – Public Education
• 1900s – Audiovisual (blackboard, radio, projector, television, VCR, audio
tape)
• 1990s – Computers, Internet
• 2000s – Laptops, Document Camera
IMPORTANCE

• In every step of the development of technology and other types of

media, people media was present, they made the existence of all
types of media possible. They were the transmitters of information,
they were the information sources, before all of the other media
was made available. We, the people media, created every type of
media (from text to multimedia and manipulative, etc.) - and we
created them for a reason, to destroy barriers and have a wider
reach, to impart information in an easier and faster way.
CHARACTERISTICS
• Tech Savvy – proficient in the use of technology, especially
computers
• Credible – able to believed, capable of being believed ; plausible.
Worthy of confidence ; reliable.
• Flexible – knows how to use range of technology.
• Charismatic – appeals to the senses of different people.
• Updated – in the know of the latest information.
• Articulate – expressing oneself easily in clear and effective
language
APPLICATIONS ( IN EDUCATION )

• Real time discussions in or outside classrooms.

• Both teachers and students can act as media with their interactions.

• Reporting, skits, and other educational requirements that will

demand students to act as giver of information( media )
ADVANTAGES
• Flexibility – can correct mistakes last minute ( thought-
processes )
• Interactive
• Ability to process the feelings of its media receivers
• Ability to maintain relationships between sender and
receiver
• Fast feedback between sender and receiver
ISSUES INVOLVED

• Reliability – Capable of being relied on ;

dependable

• Plagiarism – the practice of taking someone else’s

work or ideas and passing them off as one’s own.