Submitted by – Group 4

Aakash Kumar Verma

Bhini Yadav
Rajat Garg
Rohit Bhadola
Varshika
 Product changes reflected after one year
 Price changes were immediate- perceptual map
 Seeing trend , played safe
 Gap between perception and actual attributes
 Did not drop trendy immediately
 Year 0: Pricing of moon
 Targeting trendy
 Convenience vs performance
 If attribute changed whether to increase price