Brand Management

Apollo vs Ceat Tyres

Submitted to – Dr. A. K. Jain Submitted by – Hitesh Poonia

BBA AM
500059871
Apollo
 Apollo Tyres Ltd. is the world's 7th biggest tyre
manufacturer.
 It was incorporated in 1972.
 Its first plant was commissioned in Perambra, Thrissur,
Kerela, India.
 The company now has two manufacturing plants in
Kerela, one in Gujarat and one in Tamil Nadu. It also has
manufacturing plants in Netherlands and Hungary.
 It has a network of nearly 5,000 dealerships in India, of
which over 2,500 are exclusive outlets.
Apollo
 It gets 69% of its revenues from India, 26% from Europe
and 5% from other geographies.
 Apollo has also announced its entry into the two wheeler
tyre segment.
 The company is headquartered in Gurgaon, Haryana and
Onkar Singh Kanwar is the chairman and MD in India.
 Apollo has a revenue of ₹172.7 billion and has a total of
16,000 employees.
Ceat
 Cavi Elettrici e Affini Torino, commonly known by the
abbreviation CEAT, is the flagship company of RPG
Group.
 It was established in 1924 in Turin, Italy.
 As of date, CEAT is one of India’s leading tyre
manufacturers and has presence in global markets.
 CEAT manufactures tyres for passenger cars, two-
wheelers, trucks and buses, light commercial
vehicles, earth-movers, forklifts, tractors, trailers,
and auto-rickshaws.
Ceat
 In India, Ceat was established in 1958 and is
headqaurtered in Mumbai, India.
 It has 4500+ dealers and around 8,000 employees.
 Harsh Goenka is the chairman and Anant Goenka is the
MD of Ceat in India.
 Ceat has a total revenue of ₹63,302.5 million.
Market Share
Vehicles Apollo tyres CEAT

Trucks and Buses 49% 32%

PCR and LMV 39% 26%

2/3 wheeler 2% 31%

Other 10% 11%

SWOT Analysis of Ceat
Strengths – 1. High brand visibility
2. Focus on customer needs
Weakness – 1. Low focus on after sales service
2. Focus on too many segments
Opportunities – 1. High growth potential
2. Changing customer needs
Threats – 1. Competition
2. High cost of materials
SWOT Analysis of Apollo
Strengths – 1. Strong brand image
2. Market Share
Weakness – 1. Heavy dependence on Indian market
2. Labor unrest effects production
Opportunities – 1. Global expansion
2. Growing industry
Threats – 1. Strong competition
2. Volatility in rubber production
Top Tyre Companies In India
 Apollo
 JK Tyre
 MRF
 CEAT
 TVS
 Goodyear
Why Ceat lags behind Apollo
 They lagged in many aspects like radialisation, tubeless
tyres, systemising their operations, proper commercial
policy etc.
 Ceat was the only company that could have challenged
MRF because they were making tyres for all 2 and 3
wheelers but they didn’t invest enough to upgrade their
products.
 Apollo is leading player in car radials had shown
tremendous business sense and were extremely
aggressive in their OE fitment strategy. A decade ago
and even now customers stuck to the OE fitment if they
were satisfied. Ceat failed in this aspect.
Thank You