Analysing The Macro Environment

And
It’s Forces
 Forces Of Macro Environment
The Natural Environment Force
The Technological Environment
Force
Political-Legal Force
What Is Macro Environment?
external and uncontrollable factors

Factors Of Macro Environment

 Natural Environment
•Greenhouse Gases
a)Power-Plants
b)Transportation

•Corporate environmentalism
a) finite non-renewable resource-oil
The Technological Environment
• new technologies stimulate the economy’s
growth rate
• Innovation’s long-run consequences are not
always foreseeable.
• Accelerating Pace Of Change
The Political-Legal Environment
• legal environment consists of laws, government
agencies, and pressure groups that influence
various organizations and individuals.

• Increase In Business Legislation

Thank You