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    Vedika Thapliyal
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    The document summarizes India's "Incredible India" tourism campaign and discusses ways it could be improved. It highlights the campaign's focus on India's cultural, culinary, geographic and linguistic diversity. While the campaign was admired for its innovative advertising methods, critics argued it over-emphasized some locations and issues like infrastructure needed addressing. To better promote tourism, more emphasis should be placed on rural areas, naturopathy, and ensuring visitor safety, access to money transfers and languages.

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    The document summarizes India's "Incredible India" tourism campaign and discusses ways it could be improved. It highlights the campaign's focus on India's cultural, culinary, geographic and linguistic diversity. While the campaign was admired for its innovative advertising methods, critics argued it over-emphasized some locations and issues like infrastructure needed addressing. To better promote tourism, more emphasis should be placed on rural areas, naturopathy, and ensuring visitor safety, access to money transfers and languages.

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    117 views11 pages

    Advertising Presentation

    Uploaded by

    Vedika Thapliyal
    The document summarizes India's "Incredible India" tourism campaign and discusses ways it could be improved. It highlights the campaign's focus on India's cultural, culinary, geographic and linguistic diversity. While the campaign was admired for its innovative advertising methods, critics argued it over-emphasized some locations and issues like infrastructure needed addressing. To better promote tourism, more emphasis should be placed on rural areas, naturopathy, and ensuring visitor safety, access to money transfers and languages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 11

    Presented by-

    Vedika Thapliyal
    Amritesh Tewary
    Kartik Kapoor
    Manish Kumar
    Vineet Kumar
    Abhishek Kumar
    Incredible India
    • Name itself describes varieties in India.
    • Varieties in culture, geography, cuisine, people,
    languages etc.
    • It promotes tourism in India.
    • This initiative was taken by Government of India.
    • It uses tagline such as “Athithi Devo Bhava” to
    promote tourism.
    Question 1
    • Q1. Critically analyze the different facets of the ‘
    Incredible India’ campaign, and the responses to the
    campaign from its admirers and critics. If you were to
    device a campaign to market India as an attractive
    tourism destination, what would you do differently
    from the ‘ Incredible India’ campaign? Why?
    Different Facets
    • Cultural.
    • Cuisine.
    • Language.
    • Geography.
    • Arts & Culture.
    • Fairs & Festivals
    • Sprituality and yoga
    • ayurveda
    IMPROVEMENTS
    • EXTENSIVE USE OF THE WEBSITE
    www.tourismofindia.com
    Email:-contactus@tourismofindia.com
    • ONLINE CHATS WITH INCREDIBLE INDIANS
    • LAUNCH OF VARIOUS TV CAMPAIGNS
    • USE OF INNOVATIVE SCHEMES
    • HIGHLIGHTING RURAL INDIA
    www.exploreruralindia.com
    Priyadarshini schemes
    • USE OF BILLBOARDS , LED PANELS , BUILDING WRAPS Eetc
    Admiration
    • The new Ads are different-they are stylish and young in
    nature.
    • Innovative ways chosen for advertising like Incredible India
    polls based on cricket were placed on Indian portals.
    • Live online chat with ‘Incredible Indians’ who made it big in
    their chosen areas.
    • TV campaign ‘ Let us go to India’ was launched in Japan with
    campaign ‘ Walk with Buddha’ in Thailand and China.
    • Various Road Shows in Europe as part of Incredible India
    campaign.
    • Several Innovative schemes like ‘ Athithi Devo Bhava, Rural
    Tourism and Priyadarshini’.
    Critics
    • Objection on tagline ‘ Incredible India’.
    • Objection on content of the Ads.
    • Some felt that heritage of India should be given more focus on
    Ads.
    • Over use of images of Taj Mahal.
    • Problem related to integration of Incredible India campaign
    with the tourism promotion campaigns of individual states.
    • Problem related to infrastructure such as roads, hotels and
    guides.
    • Problem related to Visa.
    THINGS THAT COULD HAVE BEEN
    DONE DIFFERENTLY
    • NAMING CONVENTION
    www.incredibleindia.org
    www.discoverbihar.bih.nic.in
    • MONEY TRANSFER FACILITIES
    • SAFETY AND SECURITY FACILITIES
    • LANGUAGE SPEACIFICATIONS
    • MORE INFORMATION SHOULD BE PROVIDED
    ON THE FOLLOWING AREAS
    Tourist seasons
    Connectivity
    Accomodations
    Best modes
    • MORE STRESS COULD HAVE BEEN PROVIDED
    ON NATUROPATHY
    RECOMMENDATIONS
    • TOURISM WORD SHOULD BE INCLUDED
    • SITES SHOULD BE NECESSARILY MADE
    MULTILINGUAL
    • HYPERLINKS TO THE TOURISM SITES OF
    OTHER STATES
    • SITES SHOULD INCLUDE ONLINE BOOKING
    FACILITIES
    THANK YOU

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