1.

Hip-hop ______
2. Rap ______
3. Skin whitening ______
4. Twitter ______
5. Social network ______
6. Maintaining body figure ______
7. Hair rebond ______
8. Hair dyeing ______
9. Fashion ______
10. Gadgets ______
11. Nail art ______
12. Monopod ______
 Trending
is widely mentioned or discussed on the
Internet, especially on social media websites:

a general development in a situation or in the

way that people behave
 FADS
• is something, such as an interest or
fashion, that is very popular for a short
period of time.
• is a product that has little, if any, utility but
is characterized by a quick rise in sales
and popularity followed by a quick decline
in sales and popularity.
 Example
• Hula hoop- is the greatest fad of all time.
 Classic Examples of Fad:
• Hula-hoop
• Yo-yo
• Virtual Pets
• Frisbee
• Pokémon go
• Hello Kitty
• Loomband
 Trend
• are best guesses for future event or
patterns that are based on present
peripheral and historical information.
• use time frames to evaluate their evolution
• FAD is short lived. It attracts the large population in a
very small time but also loose the attention fast. It can
last for a season or sometimes less than a month.
• Eg. Fidget spinner,water bottle flip, Psy’s gangham style
etc
• Hence we often say: Fad fades away.
• Whereas Trend has a much longer life span than fad. It
has the potential to influence the market for longer
period. Trends involved altered classic(classics are like
cherished forever ).
 FAD TREND
• Appear suddenly • Appears suddenly
• Enormously popular • Enormously popular
• Disappears suddenly • Doesn’t disappear

• Always has a definite • It evolves and changes

beginning and end. as it continues to grow.
 Activity
Trend/Fad Prediction
More kids love playing loombands

Yaya Dub (Maine Mendoza) used

dubsmash and got so popular
overnight. Dubsmash is a mobile app
that creates short selfie videos
dubbed with famous sounds.

More and more youth today are fond

of using high-tech gadgets like tablets
and smartphones.

More people around the globe are

playing the mobile app Pokemon Go.