Tarique Hussain 2k16/Bba/177

Mudassir Nisar 2k16/Bba/96

Abdul Rehaman 2k16/Bba/06
Mehtab Ahmed 2k16/Bba/90
Sarfraz Hussain 2k16/Bba/150
Mustafa Hussain 2k16/Bba/114
 DINGDONG
Ding Dong the leading bubble gum brand from hilal since
90s ….
Ding Dong is one of the long lasting bubble gum as
compared to other brands.
 Introduction
It is with great pride and pleasure we
introduce our company (Hilal confectionery)
as the largest confectionery manufacturer &
Exporter from Pakistan.
 Continue

Hilal has been synonymous with excellent quality

confectionery products for the past fifty years.

The company has diversified its product range

with a variety of novel confectioneries for
consumers of all over Pakistan to enjoy.
 History
Hilal Confectionery is a market pioneer with their classic
range of candies, Toffees, Bubble & Chewing Gum,
Chocolate Beans, Jellies and Cakes. –
Now newer, improved and innovative products like
chocolates, wafers and powdered drinks have also had a
extensive impact on the marketplace.
The extensive Hilal portfolio includes Aamrus Candy,
Chooran-Chatni Candy, Khopra-Candy, Pan-Pasand Candy,
Energic Candy and Ding Dong Bubble, Fresh up Bubble,
Zoom Chewing Gum at one end; Jellies, Milker Bar Bar and
Sun Sip Limo pani at other end are very well-known
products in local as well as international market.
We are distinguished and reputed among the confectionery
Manufacturers as a pacesetter.
Continue
At present we are exporting our numerous
products galore to Afghanistan, UAE, Mauritius,
Lebanon, Sri Lanka, China, South Africa and
UK market. In addition we do offer our products
in private label as per our buyer requirement &
market trend. We are fully equipped with the
most modern infrastructure to handle bulky
volume orders as well as we have a complete
facility available to take care of any type of
new product development to congregate our
customer demands.
 Quick Detail

Product type: Gum

Type : Bubble Gum
Flavor: blended
Color: white
Certification : FDA
Packaging: box
Shelf life : 2 years
Brand name: Hilal
Model number : K-DDP
Place of Origin: Pakistan
 Packaging & Delivery

 Packaging Detail:
 36 Pcs Box, 36 Boxes Ctn
 Delivery Detail:
 25 to 30 Days

Specifications
 36 Pcs Box, 36 Boxes Ctn
Price
Competitors.
 Why Re-Brand
 To hit the peaks of market again

 Using Competitive advantage of its

Name

 To increase the Market share

 To increase the Product life cycle..

Change the Look..!
 Redesign Logo
[Updated Cat ‘more impressive’]
 New Tag line
[DING DONG Lasts Long]
 New Packaging
[Colors more telling]
 NEW TVC
[Same jingle with new story leads to happy ending]
 Billboards & Posters
[Attractive and Sophisticated]
Current Logo
Redesigned Logos
New Tag Line
DING DONG
LASTS LONG!
Packaging
This is New look of Dingdong
bubble gum
Bill Boards
dia Managment
Budgeting
 For Re-Campaign
One Time Investment

Contacting an Ad-Agency: Rs 500000 it includes:

New Logo

New Packaging

New Tag line

New TVC
 Expenses (Per Month)
Rent 5000000
Utility Expense 10000000
Delivery Expense 3000000
Marketing Expense 500000
Packaging Expense 1000000
Salary Expenses 9000000
Other Expenses 8000000
Ad-Agency 500000
-----------
37000000
 Total Profit
 If we Estimate that Total sell per day is
500 Ctn than Our Revenue is 1296000
per day

 and per month Revenue is 38880000

 Per Month Expense is 37000000

 Total Profit per Month is 1880000