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  • Consumer Satisfaction After Sales Services by Maruti

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    mahi sodhi
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    This document is a study submitted by Manpreet Sodhi about consumer satisfaction with after-sales services by Maruti. The objectives are to check consumer satisfaction levels with after-sales services, determine the most preferred authorized service center and most preferred car model, and obtain consumer feedback for future reference. The study will use quantitative and qualitative research methods conducted by Kantar IMRB, a market research firm headquartered in Mumbai, India.

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    This document is a study submitted by Manpreet Sodhi about consumer satisfaction with after-sales services by Maruti. The objectives are to check consumer satisfaction levels with after-sales services, determine the most preferred authorized service center and most preferred car model, and obtain consumer feedback for future reference. The study will use quantitative and qualitative research methods conducted by Kantar IMRB, a market research firm headquartered in Mumbai, India.

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    © All Rights Reserved
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    6 views10 pages

    Consumer Satisfaction After Sales Services by Maruti

    Uploaded by

    mahi sodhi
    This document is a study submitted by Manpreet Sodhi about consumer satisfaction with after-sales services by Maruti. The objectives are to check consumer satisfaction levels with after-sales services, determine the most preferred authorized service center and most preferred car model, and obtain consumer feedback for future reference. The study will use quantitative and qualitative research methods conducted by Kantar IMRB, a market research firm headquartered in Mumbai, India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 10

    Submitted by: Manpreet sodhi

    Roll no-GU-2018-1144
    MBA3rd sem
     Company introduction
     Tittle of study
     Objectives of study
     Research Methodlogy
     KANTAR IMRB (formerly IMRB International) is
    a market research, survey and business
    consultancy firm. Headquartered in Mumbai,
    India with operations in over 15 countries
    IMRB is a part of the Kantar Group, WPP’s
    research, insights, and consultancy network.
     Established in 1970, KANTAR IMRB was
    modeled on the lines of the British Market
    Research Bureau. IMRB provides market
    research and insights across South Asia,
    the Middle East and North Africa.
     Quantitative
     Qualitative
     Media
     Retail
     Industrial
     Customer Satisfaction Business
     Consumer Markets
     Industrial Marketing
     Business To Business Marketing
     Social Marketing
     Rural Marketing.
     MarketPulse
     National Food Survey
     Web Audience Measurement
     Consumer Satisfaction After Sales
    Services By Maruti
     To Check The Satisfaction Level Of Consumer
    After Sale Service.
     To Overcome With Most Preffered Authorised
    Service Centre.
     To Overcome With Most Preffered Car.
     To Get Consumer Feedback For Future
    Refernce.

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