The main selling points of OYO are Standardization, Safety & Privacy which set it apart from its

potential competitors. No matter where you are, whichever city, town or suburb, if there is a OYO nearby,
you can be rest assured that a safe place to stay is available for you. OYO guarantees amenities like reliable infra, wifi connection, geyser, AC/Heater, breakfast & safety. Truly On Your Own experience.
CUSTOMER SEGMENTS CUSTOMER JOURNEY & VALUE PROPOSITION
Demands: INCEPTION RESEARCH BOOKING EXPERIENCE MEMORIES
Luxury
Travellers Convenience, High • Ads highlighting privacy • Integration of Google Maps to • Discounts on next OYO
Quality services,
• Tie-up with Aggregators to • Promoting ease of booking
and safety as a theme on enhance customer travel booking in any city
enhance digital visibility Payment in installments &

SHORT TERM
quality experience experience by syncing itineraries
YouTube, Facebook & mailers • Provide incentives to write
Prefers: Hotels (4- • Search Engine Optimization Instant confirmation
5 Stars) • Hyper segmented ads based and providing customised day reviews
based on content filtering • Leveraging machine learning
promotion Leveraging travel tours for nearest attractions • Aggressive referrals system
Demands:
• Bundling experiences to be to provide mass customization
Business history data & predictive • App based On-demand food • Reducing customer churn
Excellent customer-centric rather than of services through
Travellers future travel plans ordering services rate through a strong
amenities, mass marketing collaborative filtering.
conference space,
• Standardization: reliable feedback ecosystem by
• 360° Virtual Reality tour of • Call Centre OYO enhancing
high efficiency services across geographies leveraging call centres
• Enhance Oyo Community by the property personalized approach
Prefers : Hotels (3- • Customized packages providing
5 Stars) sponsored Travel Web series • Promoting Frequent stay
• B2B integration Corporate end to end pickup/drop service
• Call centres to convert Loyalty incentives (“Pillow-
LONG TERM

Budget
Demands: Tie-ups providing customized • Tele-Booking to cater • Bus/Metro passes and car metrics”) by providing OYO
Standard services, casual customer touch- points
Travellers experience to promote OYO to customers who are rental services to provide Exclusives Club entry
safe and reliable into personal ones
space
on top of the consideration set less equipped with seamless experience • Login options through social
• Shift from awareness
Prefers: • Segmentation of customers : App/Web tech like Senior • App to include Travel scheduling media for customers to view
campaigns to preference &
AirBnB/Hotels (3 comprehensive booking Citizen & expense planner friends’ recommendation
Stars or less) loyalty commercials
itinerary • B2B enhanced Experience
Demands: Cheap DIRECT BOOKING CHANNELS BRAND AWARENESS & DIGITAL STRATEGIES
Backpackers value for money • Mobile Application : Launch B2B Customer Insights of Homestays
stay, Basic
OYO Exclusive Club App Outreach: Inviting travel Brand Promotion:
Corporate OYO feature to register Launch free membership bloggers/vloggers, influencers, Partnerships with • Lack of privacy if entire house not
amenities, safe
Businesses. Employees to be given program for a period of 2 celebrities and 10 lucky draw GoPro, TLC & booked
space
additional discounts, specialized months. Based on trips, winners (decided on fun other lifestyle • Parking is a common issue in cities
Prefers: Hostels,
itinerary and stay experience reviews and activity users quiz/games in the app) to channels for • Cases of racial discrimination
Couch Surfing,
Cheap Motels • Website : Promote OYO community, given OYO Score which augment app outreach creating a digital • Obliged to be polite. Can’t be
Travel-Blogs & Web Series can be leveraged for OYO campaign yourself
Demands: Safe • Call Centre : To facilitate tele Money Precision Marketing through advertising OYO • Over-dependency on host
Students Stay, Cheap booking and customer feedback to Introduce incentivised delivery of personalized as a travel Commercials targeting above issues,
Affordable stay enhance customer experience OYO Guide feature for segment based content to accommodation showing how OYO overcomes them by
Prefers: Hostels, • Google Home : Integration with authentic stay leverage on Customer Lifetime brand across all defining the owners and
Short term rented Google Assistant for seamless booking experiences and brand Value thereby increasing customer benchmarking the standards
accomodation experience promotion. customer retention segments Truly, On Your Own(OYO) Experience