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Electronic Commerce
-is the conducting of business
activities electronically over
computer networks.
-includes any business transaction
executed electronically between
companies, companies and
consumers, consumers and other
consumers, public sector and
business, and the public sector to
citizens. 2
 Types of E-Commerce
1. Business-to-Business (B2B) E-Commerce

2. Business-to-Consumer (B2C) E-Commerce

3. Consumer-to-Consumer (C2C) E-Commerce

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 E-Government
-is the use of information and
communications technology to
simplify the sharing of information,
speed formerly paper-based
processes, and improve the
relationship between citizens and
government.
1. Government-to-Citizen (G2C) E-Commerce
ex. Applying for student loan
2. Government-to-Business (G2B) E-Commerce
ex. Electronic auction
3. Government-to-Government (G2G) E-Commerce
ex. Philippine government want oil from Arabian
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government.
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M-Commerce
-relies on the use of
mobile, wireless devices,
such as cellphones and
smartphones, to place
orders and conduct
business.

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 Electronic
and
Mobile Commerce
Applications
1. Retail and Wholesale
2. Manufacturing
3. Marketing
4. Advertising
5. Price Comparison
6. Couponing
7. Investment and Finance
8. Banking 9

9. E-Boutiques
 Retail and Wholesale

• Electronic Retailing (e-tailing)

-it is the direct sale of products or services by
businesses to consumers through electronic
storefronts.

• Cybermall
-single Website that offers many products and services
at one internet location Similar to a regular shopping mall.

• Key sector of wholesale e-commerce is spending on

manufacturing, repair, and operations (MRO).

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 Manufacturing

• Electronic exchange
-raising profitability and improve customer sevice
by moving their supply chain operations onto the
internet.
-this approach has greatly speeded up the
movement of raw materials and finished products
among all members of the business community.

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 Marketing

• Market Segmentation
-used by internet advertisers to identify specific portion
of their markets and target them with tailored
advertising messages.
-divides the pool of potential customers into subgroups
usually defined in terms of demographic
characteristics, such as age, gender, marital status,
income level, and geographic location.

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 Advertising

• Advertising Mobile (AdMob)

-mobile advertising provider that serves ups ads for
display on mobile devices and in applications.
-with this, smartphone application developers can
distribute their apps for free and recover their costs
over time by payments from advertisers.
-cost is calculated on the basis of cost per thousand
(CPM); cost per click (CPC); cost per action (CPA).

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